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The New Rules of Marketing and PR audiobook
- By: David Meerman Scott
- Category: Business & Economics, General, Marketing
- Length: 16 hours 23 minutes
- Publisher: Ascent Audio
- Publish date: June 01, 2014
- Language: English
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The New Rules of Marketing and PR Audiobook Summary
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.
Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.
The New Rules of Marketing PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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About the Author(s) of The New Rules of Marketing and PR
David Meerman Scott is the author of The New Rules of Marketing and PR
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The New Rules of Marketing and PR Full Details
| Length | 16 hours 23 minutes |
| Author | David Meerman Scott |
| Category | |
| Publisher | Ascent Audio |
| Release date | June 01, 2014 |
| ISBN | 9781469059150 |
Subjects
The publisher of the The New Rules of Marketing and PR is Ascent Audio. includes the following subjects: Business & Economics, Marketing, General, Business & Economics, Marketing, Direct, Business & Economics, Public Relations The BISAC Subject Code is Business & Economics, General, Marketing
Additional info
The publisher of the The New Rules of Marketing and PR is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781469059150.
Global Availability
This book is only available in the United States.
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