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The Social Media Management Handbook audiobook
- By: Nick Smith
- Length: 10 hours 49 minutes
- Publisher: Ascent Audio
- Publish date: July 20, 2020
- Language: English
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The Social Media Management Handbook Audiobook Summary
Social media is extremely difficult to implement and manage on an organization-wide basis, for three reasons: Social media is new, so best practices, tools and skills continually evolve at a relatively rapid pace, and organizations lack expertise, and tools. This book provides management systems and tools. Successful social media efforts require significant coordination across many functional areas. This book explains how. While most social media tools are free to start, companies that seek meaningful business outcomes need dedicated resources with specialized skills, new roles, in addition to training and policies for employees who interact with external audiences (e.g., sales, customer support, recruiting, billing) These challenges impact the vast majority of people involved in social media efforts, and these are the people we seek to help with this book. This book will help those organizations: Define an organization-wide strategy for social media Empower employees and teams to utilize social media effectively throughout the organization, not just in a single person or department Ensure brand consistency in online conversations Measure the ROI of social media investments and ensure appropriate business value is achieved over time. Train and monitor employees public conversations, avoid lawsuits and comply with new FTC disclosure guidelines Respond to negative customer feedback
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About the Author(s) of The Social Media Management Handbook
Nick Smith is the author of The Social Media Management Handbook
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The Social Media Management Handbook Full Details
| Length | 10 hours 49 minutes |
| Author | Nick Smith |
| Publisher | Ascent Audio |
| Release date | July 20, 2020 |
| ISBN | 9781469084251 |
Additional info
The publisher of the The Social Media Management Handbook is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781469084251.
Global Availability
This book is only available in the United States.
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