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The Yugo audiobook
- By: Jason Vuic
- Category: Automobile Industry, Business & Economics, Industries
- Length: 8 hours 58 minutes
- Publisher: Tantor Media, Inc
- Publish date: March 08, 2010
- Language: English
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The Yugo Audiobook Summary
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it “the worst car of the millennium.” And for most Americans that’s where the story begins and ends.
Hardly.
The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand “good” communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you’ve got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia’s nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo…at the bottom.
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About the Author(s) of The Yugo
Jason Vuic is the author of The Yugo
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The Yugo Full Details
| Length | 8 hours 58 minutes |
| Author | Jason Vuic |
| Category | |
| Publisher | Tantor Media, Inc |
| Release date | March 08, 2010 |
| ISBN | 9781400185962 |
Subjects
The publisher of the The Yugo is Tantor Media, Inc. includes the following subjects: Business & Economics, Industries, Automobile Industry, History, Modern, 20th Century, Transportation, General, Transportation, Automotive, General The BISAC Subject Code is Automobile Industry, Business & Economics, Industries
Additional info
The publisher of the The Yugo is Tantor Media, Inc. The imprint is Tantor Media, Inc. It is supplied by Tantor Media, Inc. The ISBN-13 is 9781400185962.
Global Availability
This book is only available in the United States.
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