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University of Nike audiobook
- By: Joshua Hunt
- Category: Education, General
- Length: 8 hours 28 minutes
- Publisher: Tantor Media, Inc
- Publish date: February 26, 2019
- Language: English
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University of Nike Audiobook Summary
The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society.
In the mid-1990s, facing severe cuts to its public funding, the University of Oregon-like so many colleges across the country-was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.
But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.
Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life.
Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
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About the Author(s) of University of Nike
Joshua Hunt is the author of University of Nike
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University of Nike Full Details
| Length | 8 hours 28 minutes |
| Author | Joshua Hunt |
| Category | |
| Publisher | Tantor Media, Inc |
| Release date | February 26, 2019 |
| ISBN | 9781977346872 |
Subjects
The publisher of the University of Nike is Tantor Media, Inc. includes the following subjects: University of Oregon, Nike sneakers, college sports, Education, General, Education, Higher, Social Science, General, Social Science, Sexual Abuse & Harassment, Sports & Recreation, General, Sports & Recreation, Business Aspects The BISAC Subject Code is Education, General
Additional info
The publisher of the University of Nike is Tantor Media, Inc. The imprint is Tantor Media, Inc. It is supplied by Tantor Media, Inc. The ISBN-13 is 9781977346872.
Global Availability
This book is only available in the United States.
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