Business for Punks Audiobook Summary
Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead.
James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business.
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.
They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business.
Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras:
· Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.
· Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
· Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry.
· Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
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Business for Punks Audiobook Narrator
James Watt is the narrator of Business for Punks audiobook that was written by James Watt
About the Author(s) of Business for Punks
James Watt is the author of Business for Punks
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Business for Punks Full Details
Narrator | James Watt |
Length | 5 hours 9 minutes |
Author | James Watt |
Category | |
Publisher | Penguin Random House Audio Publishing Group |
Release date | May 01, 2024 |
ISBN | 9780147527172 |
Subjects
The publisher of the Business for Punks is Penguin Random House Audio Publishing Group. includes the following subjects: entrepreneur, business, non-fiction, brewing, brewery, beverage industry, beer, crowdfunding, guerrilla marketing, startup, beer industry, BrewDog, punk, gift, craft, men, lover, gifts, lovers, for, entrepreneurship, economics, business books, self help, strategy, creativity, money, motivation, mindset, entrepreneur books, small business, economy, business plan, motivational books, habits, self help books for women, business development, self help books, confidence, inspirational books for women, self improvement books, Business & Economics, Entrepreneurship, Business & Economics, Motivational, Business & Economics, Small Business The BISAC Subject Code is Business & Economics, Entrepreneurship
Additional info
The publisher of the Business for Punks is Penguin Random House Audio Publishing Group. The imprint is Penguin Audio. It is supplied by Penguin Random House Audio Publishing Group. The ISBN-13 is 9780147527172.
Global Availability
This book is only available in the United States.
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