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Cavemen Can’t Market audiobook
- By: Jonathan Peters
- Narrator: Dale McConachie
- Category: Business & Economics, General, Marketing
- Length: 4 hours 39 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2013
- Language: English
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Cavemen Can’t Market Audiobook Summary
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.
But we are no longer in charge–they are.
That is why we must change our marketing concept from the “Caveman Way” to the “WOO Way.” A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.
Cavemen Can’t Market uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.
Inside this analogy there are three stages of marketing:
1. Attraction2. Conversation3. Relationship
Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don’t will be as obsolete as a caveman.
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Cavemen Can’t Market Audiobook Narrator
Dale McConachie is the narrator of Cavemen Can’t Market audiobook that was written by Jonathan Peters
Dale McConachie has been in Christian radio for thirty-two years. He has also been active in providing radio play-by-play of professional baseball and basketball, including the Minnesota Twins radio network in 1993. He considers being able to record the Bible to be the most wonderful blessing of his vocational life. Audio Bibles voiced by Dale have been purchased in all fifty states and in many countries.
About the Author(s) of Cavemen Can’t Market
Jonathan Peters is the author of Cavemen Can’t Market
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Cavemen Can’t Market Full Details
| Narrator | Dale McConachie |
| Length | 4 hours 39 minutes |
| Author | Jonathan Peters |
| Category | |
| Publisher | Blackstone Publishing |
| Release date | April 27, 2024 |
| ISBN | 9781481594356 |
Subjects
The publisher of the Cavemen Can’t Market is Blackstone Publishing. includes the following subjects: The BISAC Subject Code is Business & Economics, General, Marketing
Additional info
The publisher of the Cavemen Can’t Market is Blackstone Publishing. The imprint is Made for Success. It is supplied by Blackstone Publishing. The ISBN-13 is 9781481594356.
Global Availability
This book is only available in the United States.
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