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Conversations That Win the Complex Sale audiobook
- By: Erik Peterson
- Category: Business & Economics, General, Marketing
- Length: 4 hours 43 minutes
- Publisher: McGraw Hill-Ascent Audio
- Publish date: April 04, 2011
- Language: English
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Conversations That Win the Complex Sale Audiobook Summary
In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition-or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story-the one in which they are the heroes and they achieve success.
Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.
With Conversations That Win the Complex Sale, you’ll learn how to: differentiate yourself from the competition by finding your “Value Wedge”; avoid parity in your value propositions by creating “Power Positions”; create a message that can literally double the number of deals you close; spike customer attention and create “Wow” in your conversations; and prove all your claims without resorting to lists of boring facts and statistics. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.
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About the Author(s) of Conversations That Win the Complex Sale
Erik Peterson is the author of Conversations That Win the Complex Sale
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Conversations That Win the Complex Sale Full Details
| Length | 4 hours 43 minutes |
| Author | Erik Peterson |
| Category | |
| Publisher | McGraw Hill-Ascent Audio |
| Release date | April 04, 2011 |
| ISBN | 9781639298075 |
Subjects
The publisher of the Conversations That Win the Complex Sale is McGraw Hill-Ascent Audio. includes the following subjects: book, guide, how to, Business & Economics, Marketing, General The BISAC Subject Code is Business & Economics, General, Marketing
Additional info
The publisher of the Conversations That Win the Complex Sale is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781639298075.
Global Availability
This book is only available in the United States.
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