How the World Sees You audiobook

This was the April book club pick for work and personality test lovers will rejoice. It's a dense book, almost textbook-like, but it was worth a skim. The basis of the book is the 49 Archetypes - which represent the intersection of your primary and secondary Fascination Advantages. Combine mine - Power and Prestige - and you get The Maestro (Ambitious, Focused, Confident). Pick the adjective of the group that you resonate with the most and a noun that speaks to you and you get your Anthem (Confident Efficiency). The science of fascination, literally meaning "to bewitch", is what keeps others coming back to you. Although I don't believe we can ascribe our behaviors to any single personality test, it was a useful exploration in a customer facing role.

My mentor gave me this book as a gift and shared her online questionnaire code access. Despite a fair share of neutral/negative reviews of this book, I actually loved the core concept presented by the author. To those who contemplate on giving this book a go, bear in mind that fascinate personality test is different than what we've been exposed to. It explains how people see you, not how you see yourself. My personality result truly resonates with me. It shed light on my strengths & weaknesses when working in a team. I highly recommend that you read this book after completing the online questionnaire.

Living with fascination is worth trying, however, it's not easy to start. 10 years ago, I tried to find my passion, which is, many somehow I found from my inner person. I tried with whisky, yeah, alcohol, and then coffee, running, selling, writing, UX, etc. I tried to go out and be quiet sometimes. This is the process you need to go through to find yourself, to find your primary and secondary advantages between 7 types (7 x 7 = 49 Archetypes).

The author here proposes a model of fascination through each individual character rather than choosing stereotype models being promoted in our surrounding environment. There is one phrase I like in this book " You cannot be everything for everybody" which is a common mistake I was guilty off leading me to live a life of frustration. Try to be good at something and there will always be someone else who will be better at it at some point which makes it absolutely senseless to try to promote yourself as being better at a game everybody else competes. Rather than doing just that it is much wiser to try to be the best at what makes you unique and different and for that you have to know yourself first. To help knowing yourself the author proposes 7 different character types which combined between then gives you a certain fascination character. It all sounds very good and fun ( almost too good to be true) but I keep wondering if this has been studied from scientific point of view with academic rigor to find out if these type of characters really do exists and what are the mechanism behind it. Until then I remain a skeptic wondering if this is yet another sets of too good to be true myths we want to believe in especially when I see the amount of money the author makes by convincing people to believe this. Simply put if this is revolutionary and it helps people lead a better life for themselves one should offer this type of myths completely for free, just for the sake of humanity evolving...

This assessment is based on branding, not on psychology. It measures not how you see the world, but how the world sees you. And it was very surprising to discover my own results! It's not what I would've predicted, but I better understand why people respond to me the way they do after taking this test. When I'm in my "genius" zone, people do seem fascinated by me.The author has tons of clinical data and has worked with thousands of individuals and well-known companies all over the globe. She asserts that in today's crowded marketplace, it's not enough for you to even play to your strengths. That you must learn to quickly highlight how you are DIFFERENT. And to center all your communication (emails, social media updates, marketing strategies) around those unique differences.If I were a CEO, I would make this book (and assessment) recommended reading. To be clear about how to pitch yourself to a busy world with a frighteningly low attention span is worth its weight in gold.

In 2010 Sally Hogshead wrote a book called Fascinate: Your 7 Triggers to Persuasion and Captivation. It focused on using her research into what she then called the Fascination Triggers and using them to market products and services. I was a fan of that book, and was one of the first to recommend it. (You can read my recommendation here.)Fast forward to 2014.In the past four years, Sally has been refining her research and the assessment tool that goes with it; and with that research and experience comes her new book, How the World Sees You, which takes “the Science of Fascination” to a new level of sophistication and to a different focus – you.Read more...

Great personal branding material. If you're also building a team, there's added benefit. Yes, the assessment was poorly designed (I ignored my result because it was wrong) but the value of this lies on the archetypes you can aspire to model yourself on and having "advantage" on that type means it would be easier for you to be that. Before reading this, I had more fuzzy idea on how I want to be seen but I guess you can do the same with an inspiring movie or book character that you identify so much with. Nonetheless, it helped me in many ways (both intended and accidental). But if you don't plan to go beyond the intended benefits of this book, don't read it. It will be a waste of your time. This is the first book I was fine to skim through.

Sally Hogshead describes 49 different fascination advantages. The matrix helps individuals identify strengths and weaknesses of seven different archetypes (bigger categories). It includes an answer about how the world sees me along with five adjectives that are commonly used to describe me. Within the advantages, there is guidance for how to work best with your type. This has been highly effective in my own team so that we can optimize our effectiveness by delivering how others work best. I also love to be able to see what famous people share the same fascination advantage!For a more detailed video review, please go to YouTube.com/organize365.

I very much enjoyed this book. The author has a playful tone, like we’re just chatting casually at lunch. The great thing about that is the book is lighthearted and easy to read. The not so great part is that it’s a little verbose. She repeats many messages many times throughout the book, which could be a good thing to help the reader remember her point, but my personal taste would have streamlined the book down quite a bit. I greatly benefited from her insights and walked away with more confidence, tools for getting along with others, and a better understanding of myself.

I can understand why some people would rate this book lower but it really helped me understand who I actually was and who I thought I was (or how the world saw me). Big difference. In the attempt to harmonise with others, we tend to compromise parts of ourselves and in time we believe, that is our true self, the twisted version. It inspired me to change my professional life and reach out for professions which would allow me to use the 'difficult' parts of me (difficult for others) in order to thrive and feel joy again.

Interesting look at personalities. The author created a test that puts each person into archetype, and shows how each type's personality crosses over into their career situation. A chapter on each type highlights the effect of each personality on office moral, attitude and ability to get work done efficiently. It was also helpful to find myself in the types referred to, learn how my strengths contribute to the endgame, and the types who compliment my style and help bring out the best in me.

I liked this book, but really need people to discuss it with to truly get more out of the book. You take a self analysis as part of reading the book, and it's hard to know if my assessment was wrong or if that truly is how people see me. Because I couldn't confidently believe my test results, it's hard to decide how I feel about the book. If any of my friends want to read this and discuss, I'd love that.

This book explains Hogshead's "Fascination Advantage" personality test, which measures (how we think) the people in our lives see us. I enjoy taking new teams through this test. It is always fun and encouraging for people to have the insight of this model into what they bring to the team and the world. I have also taken this test twice myself about 6 years apart and thought that it accurately captured my personal and professional development during that time.

How the World Sees you is chock full of information and insight that will help you to achieve a higher level of success in business and life! Sally Hogshead is an expert on how you can discover your highest value through the science of fascination. Karen Briscoe, author and podcast host 5 Minute Success

4-stars for this model; the test included in the book; it's application value, and the book - all combined. This book was recommended to me as I am in the process of re-evaluating my brand, and re-structuring my business model. It gave me a ton of value in seeing my strength, and how to communicate the value I bring to my clients in words. It's a great asset.

I read this book before going to a seminar. I thought it was very good. I was able to relate to a lot of the descriptions about myself in this book. I hear there is another book out or coming out that goes into detail a little more about the how and why’s and what not. But I can’t wait to read it