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Jimmy Carter and the Birth of the Marathon Media Campaign audiobook
- By: Amber Roessner
- Category: Biography & Autobiography, General
- Length: 10 hours 41 minutes
- Publisher: Tantor Media, Inc
- Publish date: September 08, 2020
- Language: English
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Jimmy Carter and the Birth of the Marathon Media Campaign Audiobook Summary
With the rise of Jimmy Carter, the 1976 presidential election proved a transformative moment in US history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.
Amber Roessner’s Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. She contends that Carter’s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image.
Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter’s miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid.
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About the Author(s) of Jimmy Carter and the Birth of the Marathon Media Campaign
Amber Roessner is the author of Jimmy Carter and the Birth of the Marathon Media Campaign
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Jimmy Carter and the Birth of the Marathon Media Campaign Full Details
| Length | 10 hours 41 minutes |
| Author | Amber Roessner |
| Category | |
| Publisher | Tantor Media, Inc |
| Release date | September 08, 2020 |
| ISBN | 9781705242421 |
Subjects
The publisher of the Jimmy Carter and the Birth of the Marathon Media Campaign is Tantor Media, Inc. includes the following subjects: U.S. presidential elections, U.S. presidents, Jimmy Carter election, Biography & Autobiography, General, Biography & Autobiography, Presidents & Heads of State, History, General, History, United States, General, Political Science, General, Political Science, Political Process, Elections, Social Science, General, Social Science, Media Studies The BISAC Subject Code is Biography & Autobiography, General
Additional info
The publisher of the Jimmy Carter and the Birth of the Marathon Media Campaign is Tantor Media, Inc. The imprint is Tantor Media, Inc. It is supplied by Tantor Media, Inc. The ISBN-13 is 9781705242421.
Global Availability
This book is only available in the United States.
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