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Microtrends audiobook
- By: Mark Penn
- Category: Media Studies, Social Science
- Length: 12 hours 31 minutes
- Publisher: Hachette Audio
- Publish date: September 05, 2007
- Language: English
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Microtrends Audiobook Summary
“The ideas in his book will help you see the world in a new way.” –Bill Clinton
“Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends.” –Bill Gates
In 1982, readers discovered Megatrends.
In 2000, The Tipping Point entered the lexicon.
Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.
Mark Penn, the man who identified “Soccer Moms” as a crucial constituency in President Clinton’s 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.
Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:
- People are retiring but continuing to work.
- Teens are turning to knitting.
- Geeks are becoming the most sociable people around.
- Women are driving technology.
- Dads are older than ever and spending more time with their kids than in the past.
- You have to look at and interpret data to know what’s going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.
Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today’s world, small groups can have the biggest impact.
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About the Author(s) of Microtrends
Mark Penn is the author of Microtrends
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Microtrends Full Details
| Length | 12 hours 31 minutes |
| Author | Mark Penn |
| Category | |
| Publisher | Hachette Audio |
| Release date | September 05, 2007 |
| ISBN | 9781600240249 |
Subjects
The publisher of the Microtrends is Hachette Audio. includes the following subjects: The BISAC Subject Code is Media Studies, Social Science
Additional info
The publisher of the Microtrends is Hachette Audio. The imprint is Twelve. It is supplied by Hachette Audio. The ISBN-13 is 9781600240249.
Global Availability
This book is only available in the United States.
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