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SPIN Selling audiobook
- By: Neil Rackham
- Length: 6 hours 12 minutes
- Publisher: McGraw Hill-Ascent Audio
- Publish date: January 10, 2014
- Language: English
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SPIN Selling Audiobook Summary
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation’s massive twelve-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”
You will learn why traditional sales methods which were developed for small consumer sales, just won’t work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies-and backed by hard research data-SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.
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About the Author(s) of SPIN Selling
Neil Rackham is the author of SPIN Selling
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SPIN Selling Full Details
| Length | 6 hours 12 minutes |
| Author | Neil Rackham |
| Publisher | McGraw Hill-Ascent Audio |
| Release date | January 10, 2014 |
| ISBN | 9781638418559 |
Additional info
The publisher of the SPIN Selling is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781638418559.
Global Availability
This book is only available in the United States.
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