9781400211951
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Stories That Stick audiobook

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Stories That Stick Audiobook Summary

You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

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Stories That Stick Audiobook Narrator

Kindra Hall is the narrator of Stories That Stick audiobook that was written by Kindra Hall

Kindra Hall is a Wall Street Journal bestselling author and international keynote speaker. She speaks for and teaches leaders, executives, and entrepreneurs across countless industries to harness and leverage the power of their stories. She is Chief Storytelling Officer of SUCCESS Magazine, where she interviews icons like Deepak Chopra, Jen Sincero of the You Are a Badass series, Daymond John, and others to hear and share their stories of success. She is based in New York City with her husband and two children.

About the Author(s) of Stories That Stick

Kindra Hall is the author of Stories That Stick

Subjects

The publisher of the Stories That Stick is HarperCollins Leadership. includes the following subjects: The BISAC Subject Code is Business & Economics, General, Sales & Selling

Additional info

The publisher of the Stories That Stick is HarperCollins Leadership. The imprint is HarperCollins Leadership. It is supplied by HarperCollins Leadership. The ISBN-13 is 9781400211951.

Global Availability

This book is only available in the United States.

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