Streampunks audiobook

I would highly recommend this book to anyone who has even the slightest interest in YouTube, from its beginnings, to its growth, to its creators, and to the way it has radically changed media delivery and consumption. YouTube CBO Robert Kyncl’s perspective as someone who has been in the video landscape for years is really valuable to this book, and his completely honest account of YouTube’s accomplishments, shortcomings, and goals is a really enjoyable and interesting read.

I spend a lot of time on YouTube. I'm a long-time Nerdfighter, loyal Theorist, and devoted member of many other online communities. So for me, this book written by the Chief Business Officer at YouTube was really fascinating. It looks at the careers of YouTubers and the way that they and YouTube in general are changing the world and the way we view media. Well worth a read for anyone who watches a lot of YouTube - and perhaps even more so if you don't.

Really enjoyed reading this book - as a large consumer of YouTube content I found the stories interesting and relatable. I’m excited to see how YouTube continues to evolve in shaping the future of media.

I picked this up on a whim and have loved it. I tend to like business books where they converge with new media and marketing and/or larger social trends. This really hits everything. It's fascinating because I have very much grown up with YouTube (I remember how much easier it made watching Buffy fanvids after its launch). I originally was a telecommunications major in college, largely because I loved and was inspired by what I saw people doing on YouTube. I created videos for my classmates in high school and was able to easily host and share them. But I still wasn't completely aware of all the intricacies. This book helped catch me up on a medium I may have gotten out of the loop a bit on in the last 5 years or so---and oh how quickly things can change. When I was a college freshman in 2009 we were talking about the rise of media personalization and how it was going to change the game. And now look at us.

To see the rise of YouTube and the capabilities it holds through the eyes of a Czech immigrant is so enlightening. We take it for granted that this service exists when in fact it is a wonder. Robert examines the various facets of life it has touched and changed in anecdotes and success stories without making you feel like you’re any less than the people he speaks of. This is a business book along with a story. It’s wonderfully and charmingly written. ——-“I’m not suggesting that celebrities should endorse a cause because it’s good for their career. I am suggesting that no one should stay silent because he or she thinks it will be bad for his or her career. The number of people turned off by your beliefs will almost surely be outnumbered by those who respect your honesty and outweighed by the goodwill and trust you will earn among your fans.”“They are experts at forming and nurturing communities. They are fundamentally true to themselves, offering revealing and authentic depictions of their lives. They understand how to connect to global audiences, making videos whose appeal crosses borders. They embrace their diversity and the perspectives that make them unique. And they understand the appeal of niches, realizing that it’s better to draw a passionate few than an indifferent crowd.”“Though everyone competes for our eyeballs, the music industry has a hold on our eardrums.”“At $120 a year, a music subscription represents more money than the average consumer has traditionally spent on music, even at the peak of CD sales.”“But in moments like that one in Havana, you take a step back, reminded of just how important access to information and entertainment is to people who don’t otherwise have it. You remember what a force for knowledge, enjoyment, and common understanding YouTube can be.”

This book chronicles how YouTube is changing how artistic creation and almost everything else is done. Written by the Chief Business Officer if YouTube, it is obviously a little biased but who doesn’t love YouTube? The best part of this book is that shares the origin stories of many of your favorite YouTubers. And man is it inspiring? Lots of advice to take your art and your business to the next level. I so enjoyed this book.

I am reading this book. It makes me feel more clearly about Youtube and social videos which I thought was very simple to create. But the fact that behind the scene is difficult to make a successful social channel. This is a very good book for those who want to start a social channel and earn some money from it.

Suoratoisto on muuttanut varsinkin nuorten tapaa kuluttaa viihdettä. Sama ilmiö on nostanut monia uusia tähtiä suosioon ja mahdollistanut paljon. Tämä kirja kertoo mielenkiintoisten esimerkkien kautta, miten mediakenttä on muuttunut ja mitä se tarkoittaa sisällöntuottajille sekä kuluttajille.

Great read highlighting the rise of a handful of innovators establishing a new media paradigm. Outlines the blueprint for building a business in the digital age… many crypto technologists have been very successfully leveraging this playbook!

Apresenta uma visão diferente do YouTube e o que ele significa para a internet (quem escreve é o CBO do Youtube). Usei o livro no meu TCC. O conceito mais legal é o de Streampunk - porque pra ele a internet é um meio punk, não tradicional e os streamers os protagonistas da Rede.

The bad: nothing, reallyThe good: a great overview of YouTube's history and the relevant figures that grew with it from an insider source on the subject. Great book and gives great context to YouTube's business and associations.

This book is for people who are interested in becoming entrepreneurs using YouTube. I enjoy that this book talks about the history of technological advancements and how a company 's ability to foresee these events.

Was so God :)

Insightful one by Kyncl. Loved how the inner workings of the youtube life have been laid bare

I've been working at YouTube for 2 months now and this book has truly inspired me. This platform has the power to drastically transform lives - all you have to do is make that first video

a must read for anyone trying to get a sense of what online media is

Menarik.