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Sun Tzu Strategies for Selling audiobook
- By: Gerald Michaelson
- Length: 4 hours 19 minutes
- Publisher: McGraw Hill-Ascent Audio
- Publish date: November 10, 2003
- Language: English
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Sun Tzu Strategies for Selling Audiobook Summary
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world’s leading interpreter of Sun Tzu’s timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist’s classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu’s writings to sales strategy. It also transforms Sun Tzu’s wisdom into contemporary sales advice, object lessons, and real-life “how-tos,” such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales
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About the Author(s) of Sun Tzu Strategies for Selling
Gerald Michaelson is the author of Sun Tzu Strategies for Selling
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- Author : Gerald Michaelson
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Sun Tzu Strategies for Selling Full Details
| Length | 4 hours 19 minutes |
| Author | Gerald Michaelson |
| Publisher | McGraw Hill-Ascent Audio |
| Release date | November 10, 2003 |
| ISBN | 9781639295739 |
Additional info
The publisher of the Sun Tzu Strategies for Selling is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781639295739.
Global Availability
This book is only available in the United States.
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