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The Digital Handshake audiobook
- By: Paul Chaney
- Category: Business & Economics, General, Marketing
- Length: 6 hours 34 minutes
- Publisher: Ascent Audio
- Publish date: February 26, 2010
- Language: English
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The Digital Handshake Audiobook Summary
Traditional marketing tactics aren’t bringing in customers like they used to, and even today’s most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.
Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.
Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.
Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow’s best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.
New technology can either undermine your marketing efforts or enhance them. Don’t be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.
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About the Author(s) of The Digital Handshake
Paul Chaney is the author of The Digital Handshake
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The Digital Handshake Full Details
| Length | 6 hours 34 minutes |
| Author | Paul Chaney |
| Category | |
| Publisher | Ascent Audio |
| Release date | February 26, 2010 |
| ISBN | 9781596595491 |
Subjects
The publisher of the The Digital Handshake is Ascent Audio. includes the following subjects: Business & Economics, Marketing, General The BISAC Subject Code is Business & Economics, General, Marketing
Additional info
The publisher of the The Digital Handshake is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781596595491.
Global Availability
This book is only available in the United States.
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