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The Harder You Work, the Luckier You Get Audiobook Summary
Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire.
Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.
The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us–how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.
A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.
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The Harder You Work, the Luckier You Get Audiobook Narrator
Danny Campbell is the narrator of The Harder You Work, the Luckier You Get audiobook that was written by Joe Ricketts
About the Author(s) of The Harder You Work, the Luckier You Get
Joe Ricketts is the author of The Harder You Work, the Luckier You Get
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The Harder You Work, the Luckier You Get Full Details
Narrator | Danny Campbell |
Length | 10 hours 45 minutes |
Author | Joe Ricketts |
Category | |
Publisher | Simon & Schuster Audio |
Release date | April 27, 2024 |
ISBN | 9781797102009 |
Subjects
The publisher of the The Harder You Work, the Luckier You Get is Simon & Schuster Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Investments & Securities, Stocks
Additional info
The publisher of the The Harder You Work, the Luckier You Get is Simon & Schuster Audio. The imprint is Simon & Schuster Audio. It is supplied by Simon & Schuster Audio. The ISBN-13 is 9781797102009.
Global Availability
This book is only available in the United States.
The Harder You Work, the Luckier You Get is recommended by
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Donald Trump is an American politician, media personality, and businessman
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