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The Secret Lives of Customers audiobook
- By: David S Duncan
- Narrator: David S Duncan
- Category: Business & Economics, Leadership
- Length: 4 hours 39 minutes
- Publisher: Hachette Audio
- Publish date: May 04, 2021
- Language: English
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The Secret Lives of Customers Audiobook Summary
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.
To crack the case, start thinking like a market detective.
David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door–and how they can get them back.
The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
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The Secret Lives of Customers Audiobook Narrator
David S Duncan is the narrator of The Secret Lives of Customers audiobook that was written by David S Duncan
About the Author(s) of The Secret Lives of Customers
David S Duncan is the author of The Secret Lives of Customers
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The Secret Lives of Customers Full Details
| Narrator | David S Duncan |
| Length | 4 hours 39 minutes |
| Author | David S Duncan |
| Category | |
| Publisher | Hachette Audio |
| Release date | May 04, 2021 |
| ISBN | 9781549136269 |
Subjects
The publisher of the The Secret Lives of Customers is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Leadership
Additional info
The publisher of the The Secret Lives of Customers is Hachette Audio. The imprint is PublicAffairs. It is supplied by Hachette Audio. The ISBN-13 is 9781549136269.
Global Availability
This book is only available in the United States.
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Frequently asked questions
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