9780739340851
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Treasure Hunt audiobook

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Treasure Hunt Audiobook Summary

A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO’s offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

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Treasure Hunt Audiobook Narrator

John H. Mayer is the narrator of Treasure Hunt audiobook that was written by Michael J. Silverstein

About the Author(s) of Treasure Hunt

Michael J. Silverstein is the author of Treasure Hunt

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Treasure Hunt Full Details

Narrator John H. Mayer
Length 9 hours 18 minutes
Author Michael J. Silverstein
Category
Publisher Penguin Random House Audio Publishing Group
Release date April 28, 2024
ISBN 9780739340851

Subjects

The publisher of the Treasure Hunt is Penguin Random House Audio Publishing Group. includes the following subjects: business, marketing, economics, leadership, advertising, branding, business books, psychology, consumer behavior, social, strategy, money, culture, economy, influence, behavior, data, social psychology, traction, psychology books, digital marketing, copywriting, mental health, data analytics, marketing books, mental health books, human nature, behavioral economics, economics books, predictive analytics, psychology book, adaptive markets, business strategy, behavioral psychology, advertising books, work, food, management, self help, Business & Economics, Consumer Behavior, Business & Economics, Marketing, General, Business & Economics, Marketing, Research The BISAC Subject Code is Business & Economics, Consumer Behavior

Additional info

The publisher of the Treasure Hunt is Penguin Random House Audio Publishing Group. The imprint is Random House Audio. It is supplied by Penguin Random House Audio Publishing Group. The ISBN-13 is 9780739340851.

Global Availability

This book is only available in the United States.

Frequently asked questions

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