TikTok has grown as a social media platform in the last few years. It’s no longer just for entertainment but a valuable promotional space. The publishing industry has benefitted in particular, with many authors gaining in popularity and featuring on bestseller lists.
It has also become the perfect place for book lovers to get updates about their favorite authors or find out more about trending books in the FYP (For You Page) section or by using hashtags.
Here we’ll cover some of the most popular TikTok authors and their famous works.
Which authors are on TikTok?
Many authors have utilized the BookTok community to announce and promote their new releases. They also use it to share writing tips with their readers, reveal more about their books, and participate in meme culture.
Colleen Hoover
Colleen Hoover is a name social media users will have come across outside of BookTok. An American author of romance novels and young adult fiction, many of her titles were self-published before she signed with a traditional book deal.
Since 2011, she has written 24 books and sold over 20 million copies. Six of her books are on the list of the top ten bestselling books of 2022, making her the New York Times bestselling author.
Famous for her romance books It Ends With Us, It Starts With Us, Verity, Confess, November 9, and Ugly Love, she shares news about her daily and family life on TikTok.
Leigh Bardugo
Leigh Bardugo has the most viewed book on TikTok with her duology Six of Crows. The number one New York Times bestselling author of Ninth House, her Grishaverse series also includes the Shadow and Bone trilogy and the King of Scars duology, both of which are now Netflix original series.
Victoria Aveyard
Victoria Aveyard is a number one New York Times bestselling author with her YA fantasy series Red Queen and Realm Breaker. Popular on release, the books got a new wave of fans after being discovered by BookTok.
Born in a small town in Western Massachusetts, she now lives with her husband in Los Angeles. In terms of education, she graduated from the University of Southern California’s School of Cinematic Arts and has a BFA in Writing for Film and Television.
On TikTok, she shares videos about writing, her struggles with technology, and other things that might interest both readers and writers.
Her other books include Glass Sword, Cruel Crown, King’s Cage, War Storm, and Broken Throne. Blade Breaker is her next book in the Realm Breaker series and will be published on June 28.
Emily Henry
Emily Henry is the number one New York Times bestselling author of famous romance books Book Lovers, People We Meet on Vacation, and Beach Read. She studied creative writing at Hope College and now lives in Cincinnati, Ohio.
Her next book Happy Place comes out in April 2023.
Sarah J. Maas
Sarah J. Mass is the most famous author on TikTok based on the number of hashtag views. She is the number one New York Times and international bestselling author of three fantasy novel series: Throne of Glass, A Court of Thorns and Roses, and Crescent City.
Taylor Jenkins Reid
Taylor Jenkins Reid is the author of the New York Times bestselling novels Carrie Soto Is Back, Malibu Rising, Daisy Jones and The Six, and The Seven Husbands of Evelyn Hugo. She majored in media studies and worked in film production and at a high school before getting a publishing deal at 24 for her first book Forever, Interrupted. Her novels are heavily reviewed on BookTok.
Jennifer L. Armentrout
Jennifer L. Armentrout is a number one New York Times and international bestselling author who writes YA books with paranormal, sci-fi, fantasy, and contemporary romance themes. Many of her works have made it onto the New York Times Best Selling List but her series From Blood and Ash are currently the most popular on TikTok.
She is the owner of ApollyCon and The Origin Event, which are organized every year for young adult, new adult, and adult fiction authors.
She currently lives and writes in Shepherdstown, West Virginia.
Penelope Douglas
Penelope Douglas gained popularity on TikTok by retelling and reenacting the scenes from their books in a fun way that only their readers could understand.
They are a New York Times, USA Today, and Wall Street Journal bestselling author. Their famous books include Misconduct, Punk 57, Birthday Girl, Credence, Tryst Six Venom, the Fall Away series, and the Devil’s Night series.
Their next works the Hellbent series and Motel are coming out in March 2023.
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FAQ
What author was made famous on TikTok?
TikTok made Colleen Hoover famous 10 years after she self-published her first book.
Who is the #1 best-selling author?
The current number one best-selling author is Danielle Steel.
How can authors promote their books?
Promoting books may seem easy after reading this article, but the competition is fierce. Here are a few tips:
- Start a blog where you talk about your work
- Use social media (TikTok, Twitter, Instagram, etc.)
- Get your books reviewed
- Make an appealing book cover
- Use Amazon’s promotion tools like KPD Select
- Enter book competitions
- Organize book signing events
What are the top 5 authors on TikTok?
As of December 2022, the top ten authors on TikTok are Sarah J. Maas, Colleen Hoover, Leigh Bardugo, Penelope Douglas, Elle Kennedy, Cassandra Clare, Holly Black, Jennifer L. Armentrout, Victoria Aveyard, and Kiera Cass.
