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Costovation audiobook
- By: Stephen Wunker
- Narrator: Stephen Wunker
- Category: Business & Economics, Production & Operations Management
- Length: 4 hours 45 minutes
- Publisher: AMACOM
- Publish date: September 18, 2018
- Language: English
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Costovation Audiobook Summary
Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?
This book’s revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.
Consider Planet Fitness–it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it’s inexpensive to run, Planet Fitness ranks highest in gym satisfaction.
Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including:
- open innovation and cost-sharing,
- simplifying products and turning waste into new offerings,
- how rivals are carving out niches, protecting positions, and dominating industries.
Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.
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Costovation Audiobook Narrator
Stephen Wunker is the narrator of Costovation audiobook that was written by Stephen Wunker
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.
About the Author(s) of Costovation
Stephen Wunker is the author of Costovation
Costovation Full Details
| Narrator | Stephen Wunker |
| Length | 4 hours 45 minutes |
| Author | Stephen Wunker |
| Category | |
| Publisher | AMACOM |
| Release date | September 18, 2018 |
| ISBN | 9781400214464 |
Subjects
The publisher of the Costovation is AMACOM. includes the following subjects: The BISAC Subject Code is Business & Economics, Production & Operations Management
Additional info
The publisher of the Costovation is AMACOM. The imprint is AMACOM. It is supplied by AMACOM. The ISBN-13 is 9781400214464.
Global Availability
This book is only available in the United States.
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