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Imagine It Forward audiobook
- By: Beth Comstock
- Narrator: Beth Comstock
- Category: Business & Economics, Management
- Length: 12 hours 34 minutes
- Publisher: Penguin Random House Audio Publishing Group
- Publish date: January 01, 2018
- Language: English
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Imagine It Forward Audiobook Summary
FROM ONE OF TODAY’S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY.
NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK.
Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.
Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture.
As the woman who initiated GE’s Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination.
“Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”
As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.
For all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way.
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Imagine It Forward Audiobook Narrator
Beth Comstock is the narrator of Imagine It Forward audiobook that was written by Beth Comstock
About the Author(s) of Imagine It Forward
Beth Comstock is the author of Imagine It Forward
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Imagine It Forward Full Details
| Narrator | Beth Comstock |
| Length | 12 hours 34 minutes |
| Author | Beth Comstock |
| Category | |
| Publisher | Penguin Random House Audio Publishing Group |
| Release date | April 27, 2024 |
| ISBN | 9781984827326 |
Subjects
The publisher of the Imagine It Forward is Penguin Random House Audio Publishing Group. includes the following subjects: management, college graduation books, graduation gifts, entrepreneur, business, business development, business books, disruption, conflict resolution, innovation, leadership, change management, imagination, executive, teamwork, General Electric, Nike, Women at work, creativity, marketing, publicity, branding, success, top biographies, business book, agile project management, time management, entrepreneur books, project management, girlboss, stan lee biography, human resource management, imagine it forward, entrepreneurship, Business & Economics, Management, Business & Economics, Entrepreneurship, Biography & Autobiography, Business The BISAC Subject Code is Business & Economics, Management
Additional info
The publisher of the Imagine It Forward is Penguin Random House Audio Publishing Group. The imprint is Random House Audio. It is supplied by Penguin Random House Audio Publishing Group. The ISBN-13 is 9781984827326.
Global Availability
This book is only available in the United States.
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