Marketing for Dummies 2nd Ed. audiobook

The book I read to research this post was Marketing For Dummies by Ruth Mortimer et al which is an excellent book which I bought from kindle. This book is a UK edition so a lot of the suggested websites have an english slant. One of the key things in marketing is doing research which includes finding out what your competitors are doing. One excellent way of doing although not mentioned in the book is if you go to Linkedin you can subscribe to updates from a particular company & they give you revealing information. A site mentioned in the book is http://statistics.gov.uk this site gives you stastics on just about everything imaginable, although obviously mostly in Britain.If you are creative about where you advertise you can make more profit from what you spend. If for example you take a full page colour ad in a national newspaper it will cost approximately £60,000 which is fine for a big company but if you're a small company you may be better off advertising in a trade publication which may target just as many potential buyers but only be a few hundred pounds. Of course if you aren't using one of the big social media sites you are missing out and should have events specifically for your followers on these sites. A good example is Cadbury's noticed that many of their followers would like to see the Wispa bar & Gold Wispa reintroduced. They not only reintroduced them but put film on their social media sites of the head of their Facebook site pressing the button to start the production line when it was restarted. They also reminded people if they want them to manufacturing these bars they must buy them.The book I read to research this post was Marketing For Dummies by Ruth Mortimer et al which is an excellent book which I bought from kindle. This book is a UK edition so a lot of the suggested websites have an english slant. One of the key things in marketing is doing research which includes finding out what your competitors are doing. One excellent way of doing although not mentioned in the book is if you go to Linkedin you can subscribe to updates from a particular company & they give you revealing information. A site mentioned in the book is http://statistics.gov.uk this site gives you stastics on just about everything imaginable, although obviously mostly in Britain.If you are creative about where you advertise you can make more profit from what you spend. If for example you take a full page colour ad in a national newspaper it will cost approximately £60,000 which is fine for a big company but if you're a small company you may be better off advertising in a trade publication which may target just as many potential buyers but only be a few hundred pounds. Of course if you aren't using one of the big social media sites you are missing out and should have events specifically for your followers on these sites. A good example is Cadbury's noticed that many of their followers would like to see the Wispa bar & Gold Wispa reintroduced. They not only reintroduced them but put film on their social media sites of the head of their Facebook site pressing the button to start the production line when it was restarted. They also reminded people if they want them to manufacturing these bars they must buy them.

I started reading this book to learn more about what I can do in the new Marketing Club from the second semester of this school year. With plans to help create a marketing strategy for a pop-up restaurant and the tap water campaign (in collaboration with SIS and YISS students), I felt that I needed some more knowledge on what marketing really is, and if there are any skills or concepts that I would have to learn to be more productive.The whole book itself was more focused on how to grow a startup company or how to create a marketing strategy for a company that sells products in local markets, which did not necessarily fit my situation. However, I do admit that the book was filled with amazing insights and new concepts of marketing that I have never thought of before.For example, I realized that the promotion for the tap water campaign might work better if we were in collaboration with other well-known organizations so that we might gain more credibility and authority when approaching to the community. I used this idea that I learned from the book to see if there were any opportunities to participate in one of Arisu's (Seoul's government-supported tap water organization) events -- and I realized that there was a tap water creative drinking contest, and the marketing club participants joined in.Overall, although it might not have been the exact book that I was looking from the start, this book is the best in easily explaining complex marketing concepts one-by-one so that even beginners could understand the information.

For a novice like myself with no formal marketing education, I loved this book! 28 pages of notes

Awesome. Easy to understand and great information that gets results.

Very high level but gives a good overview of marketing concepts for the non-marketing professional.

Quite a good book to systemically overview contemporary marketing.