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The Forever Transaction audiobook
- By: Robbie Kellman Baxter
- Category: Business & Economics, General
- Length: 6 hours 16 minutes
- Publisher: McGraw Hill-Ascent Audio
- Publish date: March 30, 2020
- Language: English
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The Forever Transaction Audiobook Summary
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target
More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to compete for the long run, you need to join it.
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers-and are keeping them coming back. You’ll learn how to lead your organization through every step of the process-from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.
With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success-today, tomorrow, and forever.
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About the Author(s) of The Forever Transaction
Robbie Kellman Baxter is the author of The Forever Transaction
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- Author : Robbie Kellman Baxter
- The Forever Transaction
The Forever Transaction Full Details
| Length | 6 hours 16 minutes |
| Author | Robbie Kellman Baxter |
| Category | |
| Publisher | McGraw Hill-Ascent Audio |
| Release date | March 30, 2020 |
| ISBN | 9781639292073 |
Subjects
The publisher of the The Forever Transaction is McGraw Hill-Ascent Audio. includes the following subjects: Business, sales, subscriptions, Business & Economics, General, Business & Economics, Consumer Behavior, Business & Economics, Customer Relations, Business & Economics, Entrepreneurship, Business & Economics, Marketing, General, Business & Economics, Marketing, Research, Business & Economics, Sales & Selling, General The BISAC Subject Code is Business & Economics, General
Additional info
The publisher of the The Forever Transaction is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781639292073.
Global Availability
This book is only available in the United States.
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