The Widest Net Audiobook Summary
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
• Search outside your own lens/bias/routine/history to target ideal customers.
• Attract the interest and attention of new leads by learning more about them authentically.
• Develop products and services suited to these customers.
• Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
• Build and sustain loyalty and trust with new customers.
• Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
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The Widest Net Audiobook Narrator
Pamela Slim is the narrator of The Widest Net audiobook that was written by Pamela Slim
About the Author(s) of The Widest Net
Pamela Slim is the author of The Widest Net
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The Widest Net Full Details
Narrator | Pamela Slim |
Length | 6 hours 34 minutes |
Author | Pamela Slim |
Category | |
Publisher | Penguin Random House Audio Publishing Group |
Release date | May 01, 2024 |
ISBN | 9780593501894 |
Subjects
The publisher of the The Widest Net is Penguin Random House Audio Publishing Group. includes the following subjects: business, self help, economics, business books, entrepreneur, money, career, creativity, strategy, motivation, startup, leadership, mindset, entrepreneur books, economy, happiness, habit, motivational books, positive thinking, branding, business plan, self help books, personal growth books, self help books for women, advertising, success books, motivational books for women, gratitude, confidence, motivational books for men, self development books, self improvement books, digital marketing, traction, marketing books, Self-Help, Personal Growth, Success, Business & Economics, Entrepreneurship, Business & Economics, Marketing, General The BISAC Subject Code is Personal Growth, Self-Help, Success
Additional info
The publisher of the The Widest Net is Penguin Random House Audio Publishing Group. The imprint is Random House Audio. It is supplied by Penguin Random House Audio Publishing Group. The ISBN-13 is 9780593501894.
Global Availability
This book is only available in the United States.
Frequently asked questions
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