10 Best Advertising & Promotion, Business & Economics Books
Advertising & Promotion, Business & Economics is a popular category for many book lovers. Our team at Speechify has curated a list of the top Advertising & Promotion, Business & Economics audiobooks everyone must read.
See the top 10 Advertising & Promotion, Business & Economics audiobooks below.
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Marketing Made Simple
- By: Donald Miller
- Narrator: Donald Miller
- Length: 4 hours 18 minutes
- Publisher: HarperCollins Leadership
- Publish date: March 17, 2020
- Language: English
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4.29(1377 ratings)
4.29(1377 ratings)Regular Price:Try for $0.0018.99 USDThis guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increaseThis guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- How to develop a sales funnel that attracts the right customers to your business.
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
- The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
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The Common Path to Uncommon Success
- By: John Lee Dumas
- Narrator: John Lee Dumas
- Length: 6 hours 8 minutes
- Publisher: HarperCollins Leadership
- Publish date: March 23, 2021
- Language: English
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4.21(259 ratings)
4.21(259 ratings)Regular Price:Try for $0.0021.99 USDIt’s time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom. Get rid of fear and doubts and say hello to your version of uncommon success! Based on thousands ofIt’s time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom. Get rid of fear and doubts and say hello to your version of uncommon success!
Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.
The Common Path to Uncommon Success will:
- Reveal the critical steps successful entrepreneurs take to achieve uncommon success.
- Dispel the doubts and fear you’re currently facing while providing a clear path to financial freedom and fulfillment.
- Ensure you avoid the pitfalls that have tripped up countless entrepreneurs.
- Provide a “Well of Knowledge” section for you to tap into anytime you’re in need of inspiration or motivation!
JLD’s 17-step guide will help you accomplish your #1 goal in life by showing you how to properly focus on your vision of success until it becomes your reality.
Hard work and persistence are only two of the ingredients. This book is the third.
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Differentiate or Die
- By: Jack Trout
- Narrator: John Lescault
- Length: 6 hours 18 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2010
- Language: English
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4.04(1330 ratings)
4.04(1330 ratings)Regular Price:Try for $0.0016.95 USDIn today’s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at anyIn today’s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival, the heart of successful marketing.
In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Walmart to smaller success stories like Streit’s Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed while others struggle and fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven–things that your competitor can do as well.
Carve out your own image in a crowded marketplace. This book can help.
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The Age of Influence
- By: Neal Schaffer
- Narrator: Neal Schaffer
- Length: 6 hours 36 minutes
- Publisher: HarperCollins Leadership
- Publish date: March 17, 2020
- Language: English
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3.93(69 ratings)
3.93(69 ratings)Regular Price:Try for $0.0021.99 USDThe Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedentedThe Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify,?approach, and engage the right influencers for their brand or product.
- Determine?what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help?measure ROI.
- Develop?their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
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Permission Marketing
- By: Seth Godin
- Narrator: Seth Godin
- Length: 2 hours 1 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 1999
- Language: English
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3.91(13847 ratings)
3.91(13847 ratings)Regular Price:Try for $0.0010.95 USDThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”‚Äîthe groundbreaking concept that enables marketers to shape their message so that consumers will willinglyThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”‚Äîthe groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
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Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity‚Äîtime‚ÄîPermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale. -
R.E.D. Marketing
- By: Greg Creed
- Narrator: Greg Creed
- Length: 7 hours 30 minutes
- Publisher: HarperCollins Leadership
- Publish date: June 08, 2021
- Language: English
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3.83(63 ratings)
3.83(63 ratings)Regular Price:Try for $0.0024.99 USDCreate breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offerCreate breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.
It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple–marketing works in three very different ways:
- Relevance–Is it relevant to the marketplace?
- Ease–Is it easy to access and use?
- Distinction–Does it stand out from competition?
By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
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Guerrilla Teleselling
- By: Jay Conrad Levinson
- Narrator: Edward Lewis
- Length: 7 hours 43 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2005
- Language: English
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3.82(8 ratings)
3.82(8 ratings)Regular Price:Try for $0.0016.95 USDThe first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing,The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.
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Disciplined Dreaming
- By: Josh Linkner
- Narrator: Marc Cashman
- Length: 6 hours 50 minutes
- Publisher: Dreamscape Media
- Publish date: April 05, 2011
- Language: English
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3.56(435 ratings)
3.56(435 ratings)Regular Price:Try for $0.0017.99 USDWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity – at all levels of an organization. Disciplined Dreaming shows you how to create profitableWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity – at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz – as well as hundreds of interviews with CEOs, entrepreneurs, and artists – into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today’s shifting marketplace.
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Guerrilla Negotiating
- By: Jay Conrad Levinson
- Narrator: Edward Lewis
- Length: 7 hours 43 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2005
- Language: English
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3.07(31 ratings)
3.07(31 ratings)Regular Price:Try for $0.0016.95 USDIn this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. GuerrillaIn this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling(r) tactics help you get the most out of any negotiation.
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Guerrilla P.R.
- By: Michael Levine
- Narrator: Christopher Hurt
- Length: 8 hours 44 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2009
- Language: English
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3(32 ratings)
3(32 ratings)Regular Price:Try for $0.0039.95 USDEvery Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalizedEvery Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
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Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.
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