22 Best Consumer Behavior, Business & Economics Books
Consumer Behavior, Business & Economics is a popular category for many book lovers. Our team at Speechify has curated a list of the top Consumer Behavior, Business & Economics audiobooks everyone must read.
See the top 22 Consumer Behavior, Business & Economics audiobooks below.
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Accountable
- By: Michael O’Leary
- Narrator: Joe Knezevich
- Length: 9 hours 5 minutes
- Publisher: HarperAudio
- Publish date: August 18, 2020
- Language: English
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4.31(90 ratings)
4.31(90 ratings)Regular Price:Try for $0.0026.99 USD“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah, president of the Rockefeller Foundation “Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah, president of the Rockefeller Foundation
“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. Bennet
This provocative book takes us inside the fight to save capitalism from itself.
Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them–corporate social responsibility, divestment, impact investing, and government control–risk making our problems worse.
With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.
What happens when the sustainability-driven CEO of Unilever takes on the efficiency-obsessed Warren Buffett? Does Kellogg’s–a company founded to serve a healthy breakfast–have a sacred duty to sell sugary cereal if that’s what maximizes profit? For decades, government has tried to curb CEO pay but failed. Why? Can Harvard students force the university to divest from oil and gas? Does it even matter if they do?
O’Leary and Valdmanis, two iconoclastic investors, take us on a fast-paced insider’s journey that will change the way we look at corporations. Likely to spark controversy among cynics and dreamers alike, this book is essential reading for anyone with a stake in reforming capitalism–which means all of us.
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Ignore Your Customers (and They’ll Go Away)
- By: Micah Solomon
- Narrator: Micah Solomon
- Length: 5 hours 16 minutes
- Publisher: HarperCollins Leadership
- Publish date: January 14, 2020
- Language: English
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4.29(79 ratings)
4.29(79 ratings)Regular Price:Try for $0.0021.99 USDThe ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today’s most essential competitive advantage. This book gives aThe ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.
Great customer service may be today’s most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and customer experience so powerful that they’ll transform your organization and boost your company’s bottom line. You’ll enjoy inspirational and hilarious tales from the trenches as author Micah Solomon, one of the world’s best-known customer service consultants and thought leaders, brings you with him on hands-on adventures assessing and transforming customer service in a variety of industries.
In Ignore Your Customers (and They’ll Go Away), you will find:
- Exclusive customer service secrets and proven turnaround methodologies showing you how to perform effective and lasting customer service transformation within your company.
- A dive into one of the hottest topics in business today: company culture, specifically how to build and sustain a customer-centric company culture.
- Case studies and anecdotes from the great customer-centric companies of our time.
Each chapter concludes with a Business Reading Group Guide and a point-by-point summary to maximize your memory retention and make every insight actionable.
Drawing on a wealth of stories assembled from today’s most innovative and successful companies including Amazon, USAA, The Ritz-Carlton Hotel Company, Nordstrom, MOD Pizza, and more, Solomon reveals what it takes to turn an average customer interaction into one that drives customer engagement and lifelong loyalty.
Charts, “cheat sheets,” and discussion questions are available in the audiobook companion PDF download.
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Blindsight
- By: Matt Johnson
- Narrator: Roger Wayne
- Length: 8 hours 59 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2020
- Language: English
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4.26(167 ratings)
4.26(167 ratings)Regular Price:Try for $0.0019.95 USDEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing youEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they’ve been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.
We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.
This book will change the way you view not just branding, but yourself, too.
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People Powered
- By: Jono Bacon
- Narrator: Jono Bacon
- Length: 6 hours 25 minutes
- Publisher: HarperCollins Leadership
- Publish date: November 12, 2019
- Language: English
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4.24(121 ratings)
4.24(121 ratings)Regular Price:Try for $0.0021.99 USDWhat if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and yourWhat if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.
People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:
- What is the key value proposition of building a community?
- What kind of community do we need and how do we build and integrate it into our organization?
- How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
- How do we develop authentic, productive relationships with community members both online and in person?
- How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?
- What are the strategic and tactical pitfalls and roadblocks we need to avoid?
- How do we make sure that our community continues to grow with us–and more importantly, how do we make sure that we continue to grow with them?
People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.
Don’t get left behind–become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
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Influence, New and Expanded
- By: Robert B. Cialdini
- Narrator: Robert B. Cialdini
- Length: 20 hours 43 minutes
- Publisher: HarperAudio
- Publish date: May 04, 2021
- Language: English
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4.21(880 ratings)
4.21(880 ratings)Regular Price:Try for $0.0044.99 USDThe foundational and wildly popular go-to resource for influence and persuasion–a renowned international bestseller, with over 5 million copies sold–now revised adding: new research, new insights, new examples, and onlineThe foundational and wildly popular go-to resource for influence and persuasion–a renowned international bestseller, with over 5 million copies sold–now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini–New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion–explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader–and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research–including a three-year field study on what leads people to change–Influence is a comprehensive guide to using these principles to move others in your direction.
Supplemental enhancement PDF accompanies the audiobook.
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Leading Loyalty
- By: Sandy Rogers
- Narrator: Sandy Rogers
- Length: 6 hours 39 minutes
- Publisher: AMACOM
- Publish date: April 16, 2019
- Language: English
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4.17(60 ratings)
4.17(60 ratings)Regular Price:Try for $0.0021.99 USDIn business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’sIn business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans.
To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more–they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers?
Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier.
Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and:
- Make warm, authentic connections
- Ask the right questions and listen to learn
- Discover the real job to be done
- Take ownership of the customer’s issue
- Follow up and strengthen the relationship
- Share insights openly and kindly
- Surprise people with unexpected extras
- Model, teach, and reinforce these essential behaviors through weekly team huddles
It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes–the customer-facing employees who cultivate bonds and lift revenues through the roof.
Discussion questions and exercises available in the audiobook companion PDF download.
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The Ultimate Marketing Engine
- By: John Jantsch
- Narrator: John Jantsch
- Length: 5 hours 30 minutes
- Publisher: HarperCollins Leadership
- Publish date: September 21, 2021
- Language: English
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4.05(25 ratings)
4.05(25 ratings)Regular Price:Try for $0.0021.99 USDRead by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus onRead by the author.
A step-by-step system for creating customers and clients for life.
In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Accompanying figures are available in the audiobook companion PDF download.
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The Things We Love
- By: Aaron Ahuvia
- Narrator: Steven Jay Cohen
- Length: 8 hours 26 minutes
- Publisher: Hachette Audio
- Publish date: July 19, 2022
- Language: English
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3.86(76 ratings)
3.86(76 ratings)Regular Price:Try for $0.0024.99 USDA revealing investigation of the secret, tangled emotional relationships people have with things–drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art,A revealing investigation of the secret, tangled emotional relationships people have with things–drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you’re like most people, at some point in your life you’ve found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society?
In The Things We Love, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders, or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people?
Packed with fascinating case studies, scientific analysis, and takeaways for living in a modern and ever-so-material world, The Things We Love offers a truly original and insightful look into our love for inanimate objects — and how better understanding these relationships can enrich and improve our lives. -
The Thank You Economy
- By: Gary Vaynerchuk
- Narrator: Gary Vaynerchuk
- Length: 5 hours 41 minutes
- Publisher: Dreamscape Media
- Publish date: July 12, 2011
- Language: English
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3.84(12173 ratings)
3.84(12173 ratings)Regular Price:Try for $0.0017.99 USDThe Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we interact as consumers, employees, or entrepreneurs on all levels. The way our marketplace functions has been evolvingThe Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we interact as consumers, employees, or entrepreneurs on all levels. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that ‘out-care’ and ‘out-love’ their competition see the biggest returns. In The Thank You Economy, he dissects the companies on the leading edge, showing how they are succeeding – and sometimes failing. Passionate and persuasive, he reminds us that surviving and thriving today takes more than just hard work – it takes a heartfelt thanks to those who make it possible.
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R.E.D. Marketing
- By: Greg Creed
- Narrator: Greg Creed
- Length: 7 hours 30 minutes
- Publisher: HarperCollins Leadership
- Publish date: June 08, 2021
- Language: English
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3.83(63 ratings)
3.83(63 ratings)Regular Price:Try for $0.0024.99 USDCreate breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offerCreate breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.
It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple–marketing works in three very different ways:
- Relevance–Is it relevant to the marketplace?
- Ease–Is it easy to access and use?
- Distinction–Does it stand out from competition?
By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
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The Winner’s Curse
- By: Richard H. Thaler
- Narrator: Arthur Morey
- Length: 7 hours 47 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2018
- Language: English
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3.82(393 ratings)
3.82(393 ratings)Regular Price:Try for $0.0017.99 USDWinner of the Nobel Memorial Prize in Economic Sciences While the rationale behind economics always seems to be at the forefront of political and institutional life, many economic theories in relation to consumer behavior have not been studied inWinner of the Nobel Memorial Prize in Economic Sciences
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While the rationale behind economics always seems to be at the forefront of political and institutional life, many economic theories in relation to consumer behavior have not been studied in detail. Here, in The Winner’s Curse, Richard Thaler challenges today’s accepted economic wisdom by revealing many of the anomalies that abound even in simple economic transactions. He presents literate, challenging, and often funny examples of such variances as why the winners at auctions are often the real losers–they pay too much and suffer the “winner’s curse”–why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn’t pay more than $200 for a Super Bowl ticket wouldn’t sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them.
Thaler argues that recognizing these sometimes counterintuitive facts of economic behavior will compel economists to adopt a more balanced view of human nature, one reflected in Adam Smith’s belief that, despite our selfishness, there is something in our nature that prompts us to enjoy, even promote, the happiness of others. -
The Customer of the Future
- By: Blake Morgan
- Narrator: Blake Morgan
- Length: 6 hours 38 minutes
- Publisher: HarperCollins Leadership
- Publish date: October 29, 2019
- Language: English
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3.82(72 ratings)
3.82(72 ratings)Regular Price:Try for $0.0021.99 USDWith emerging technology transforming customer expectations, it’s important to keep a laser focus on the experience companies provide their customers. Tomorrow’s customers need to be targeted today! Customer experience futurist BlakeWith emerging technology transforming customer expectations, it’s important to keep a laser focus on the experience companies provide their customers. Tomorrow’s customers need to be targeted today!
Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increasing demands by helping you do the following:
- Learn the ten defining strategies for a customer experience-focused company.
- Implement new techniques to shift the entire company from being product-focused to being customer-focused.
- Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.
Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
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Quantum Marketing
- By: Raja Rajamannar
- Narrator: Raja Rajamannar
- Length: 6 hours 12 minutes
- Publisher: HarperCollins Leadership
- Publish date: February 09, 2021
- Language: English
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3.82(164 ratings)
3.82(164 ratings)Regular Price:Try for $0.0021.99 USDRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades,Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, readers will:
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Real Influence
- By: Mark Goulston
- Narrator: Mark Goulston
- Length: 7 hours 28 minutes
- Publisher: HarperCollins Leadership
- Publish date: April 28, 2020
- Language: English
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3.79(283 ratings)
3.79(283 ratings)Regular Price:Try for $0.0021.99 USDAuthentic influence is about more than creating a strong initial connection–it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are being pushed, their guard goes up. InAuthentic influence is about more than creating a strong initial connection–it’s about sustaining professional relationships long after an agreement has been reached.
When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?
Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.
In Real Influence, Goulston and Ullem teach you how to:
- examine priorities,
- learn about the needs of key players,
- earn others’ attention,
- motivate others to hear more,
- and add value with question and actions.
Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.
Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.
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Foolproof
- By: Greg Ip
- Narrator: Jeremy Arthur
- Length: 8 hours 43 minutes
- Publisher: Hachette Audio
- Publish date: October 13, 2015
- Language: English
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3.7(262 ratings)
3.7(262 ratings)Regular Price:Try for $0.0025.98 USDHow the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster — yet we keepHow the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.... Read moreWe have learned a staggering amount about human nature and disaster — yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our cities, transport systems, and financial markets become more interconnected and complex, so does the potential for catastrophe.
How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof?
In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.
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The Business Case for Love
- By: Marc Cox
- Narrator: Matthew Lloyd Davies
- Length: 6 hours 25 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2021
- Language: English
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3.67(6 ratings)
3.67(6 ratings)Regular Price:Try for $0.0016.95 USDCompanies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside theCompanies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
If you want your customers to be brand ambassadors and your employees to brag about you to their friends, you need them to not just think you’re great–you need them to feel you’re great. You need them to love you, and for that, you need them to feel that you love them.
For over a decade Marc Cox has been helping companies, whose toxic cultures, miserable employees, and angry customers have all but destroyed them, to rebuild their company spirit, discover the business case for love, and build an organization that is wonderful to work for, brilliant to do business with, and has the mindset of creating memorable employee and customer experiences.
Underpinned by fresh insights and perspectives, robustly tested and refined by the real-world experience of working with a wide range of companies and over 2,000 senior executives drawn from all parts of the world, and filled with fascinating and illustrative “love stories,” the book will help you to make the business case for love. It will help you to find a more rewarding and invigorating way of working–both emotionally and financially.
In short, it shows what happens when the love is put back into business.
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How We Eat
- By: Paco Underhill
- Narrator: Adam Barr
- Length: 7 hours 23 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2022
- Language: English
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3.55(267 ratings)
3.55(267 ratings)Regular Price:Try for $0.0017.99 USDAn “eye-opening” (Kirkus Reviews) and timely exploration of how our food–from where it’s grown to how we buy it–is in the midst of a transformation, showing how this is our chance to do better, for us, for our children,An “eye-opening” (Kirkus Reviews) and timely exploration of how our food–from where it’s grown to how we buy it–is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.
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Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill–hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”–reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.
In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways. Go to the heart of New York City where a popular farmer’s market signifies how the city is getting country-fied, or to cool Brooklyn neighborhoods with rooftop farms. Explore the dreaded supermarket parking lot as the hub of innovation for grocery stores’ futures, where they can grow their own food and host community events. Learn how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants like Walmart and farmers across the world can grow food in an uncertain future.
Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more. -
Dumb Money
- By: Daniel Gross
- Narrator: Jesse Boggs
- Length: 3 hours 50 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2009
- Language: English
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3.41(72 ratings)
3.41(72 ratings)Regular Price:Try for $0.0011.95 USDThe financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama — if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks areThe financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama — if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions — and that’s only the beginning. The financial services industry, and the many industries that depend on it — from housing to cars — is in intensive care.
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So what happened? How did we get to this point of financial disaster? Is the economy just a huge, Madoff-esque Ponzi scheme? It is a complicated and confusing story — but Daniel Gross of Newsweek has a special gift for making complicated matters easy to understand and even entertaining. In Dumb Money, he offers a guide to the debacle and to what the future may hold. This is not so much a book about who did what, though that’s part of the story. Rather, it pieces together the building blocks of the debt-fueled economy, and distills the theory and personalities behind our late, lamented easy money culture. Dumb Money is a book that finally lays it all out in an engaging way, and might just help people invest their money smartly until the gloom passes. -
What Women Want
- By: Paco Underhill
- Narrator: Mike Chamberlain
- Length: 7 hours 20 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2011
- Language: English
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3.25(262 ratings)
3.25(262 ratings)Regular Price:Try for $0.0016.95 USDPaco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.”Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. “The point is,” writes Underhill, “while men were busy doing other things, women were becoming a major social, cultural, and economic force.”
And, as he warns, no business can afford to ignore their power and presence.
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The Power of Fifty Bits
- By: Bob Nease, , PhD
- Narrator: Qarie Marshall
- Length: 5 hours 24 minutes
- Publisher: Dreamscape Media
- Publish date: January 26, 2016
- Language: English
Regular Price:Try for $0.0017.99 USDOf the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests–what weOf the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests–what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
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Is Sugar The New Fat?
- Narrator: Phil Paonessa
- Length: 55 minutes
- Publisher: Dreamscape Media
- Publish date: January 17, 2017
- Language: English
Regular Price:Try for $0.0017.99 USDSugar! What’s not to like? It’s being touted as highly addictive and the biggest contributor to the current worldwide obesity epidemic. We used to think high in fat diet was to blame so who’s the real bad guy? This series takes onSugar! What’s not to like? It’s being touted as highly addictive and the biggest contributor to the current worldwide obesity epidemic. We used to think high in fat diet was to blame so who’s the real bad guy? This series takes on world-leading scientists and the food industry in an attempt to understand the truth about sugar.
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How To Win Customers And Keep Them For Life
- By: Michael Leboeuf
- Narrator: Michael Leboeuf
- Length: 1 hours 30 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 1997
- Language: English
Regular Price:Try for $0.007.95 USDFrom Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life — the ultimate guide to building a successfulFrom Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life — the ultimate guide to building a successful business through customer satisfaction.
The success of any business depends on knowing the answers to these important questions:
- Why do some people buy once…and never return?
- Why do some people become strong, steady customers?
- How do you turn an angry or complaining customer into a happy and satisfied one?
- What are the five best ways to keep customers coming back?
How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation’s foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling — and most important of all — how to win customers for life.
Cliff Weitzman
Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.
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