12 Best Consumer Behavior Books
Consumer Behavior is a popular category for many book lovers. Our team at Speechify has curated a list of the top Consumer Behavior audiobooks everyone must read.
See the top 12 Consumer Behavior audiobooks below.
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Running with Purpose
- By: Jim Weber
- Narrator: Jim Weber
- Length: 6 hours 51 minutes
- Publisher: HarperCollins Leadership
- Publish date: April 26, 2022
- Language: English
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4.18(66 ratings)
4.18(66 ratings)Regular Price:Try for $0.0021.99 USDRead by the author. Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirationalRead by the author.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves.
This leadership memoir starts with Jim Weber’s seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand’s fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks’s success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In Running with Purpose, you will find:
- Brooks’s bold strategy and unique brand positioning that fueled its move from the back of the pack to lead.
- The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
- The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders.
- How Berkshire Hathaway’s support and influence provided a tailwind for Brooks’s business and brand to surge.
- An inside look at the ups and downs of Jim’s personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.
Photos and graphics are included in the audiobook companion PDF download.
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Billion Dollar Brand Club
- By: Lawrence Ingrassia
- Narrator: Sean Patrick Hopkins
- Length: 8 hours 35 minutes
- Publisher: Macmillan Audio
- Publish date: January 28, 2020
- Language: English
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4.13(608 ratings)
4.13(608 ratings)Regular Price:Try for $0.0019.99 USDA leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of aA leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia–former business and economics editor and deputy managing editor at the New York Times–shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened–where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
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Sell Without Selling Out
- By: Andy Paul
- Narrator: Andy Paul
- Length: 3 hours 3 minutes
- Publisher: Page Two Books, Inc.
- Publish date: February 22, 2022
- Language: English
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4.12(34 ratings)
4.12(34 ratings)Regular Price:Try for $0.0015.99 USDForget everything you learned about selling. Persuasion is not a sales skill–it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon ofForget everything you learned about selling.
Persuasion is not a sales skill–it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?
In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller.
If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book.
#DeathToSalesy
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The Exponential Age
- By: Azeem Azhar
- Narrator: Azeem Azhar
- Length: 9 hours 43 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2021
- Language: English
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4.05(606 ratings)
4.05(606 ratings)Regular Price:Try for $0.0019.95 USDFrom Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold exploration and call-to-arms over the widening gap between AI, automation, and big data–and our ability to deal with itsFrom Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold exploration and call-to-arms over the widening gap between AI, automation, and big data–and our ability to deal with its effects
We are living in the first exponential age.
High-tech innovations are created at a dazzling speed; technological forces we barely understand remake our homes and workplaces; centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying pace.
Azeem Azhar knows this better than most. Over the last three decades he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View.
Now, Azhar offers a revelatory new model for understanding how technology–especially that of Facebook, Apple, Amazon, Netflix, Google, and Spotify–is changing the world. He roots his analysis in the idea of an “exponential gap,” in which technological changes rapidly outpace our society’s ability to catch up with them. Azhar shows that this divide explains many problems of our time–from political polarization to ballooning inequality to unchecked corporate power. With stunning clarity of vision, he delves into how the exponential gap is a near-inevitable consequence of the rise of AI, automation, and big data. And he offers a set of policy solutions that can prevent the growing exponential gap from destroying our societies.
The result is a wholly new way to think about technology. It will transform your understanding of the economy, politics, and the future.
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Arriving Today
- By: Christopher Mims
- Narrator: James Fouhey
- Length: 11 hours 23 minutes
- Publisher: HarperAudio
- Publish date: September 14, 2021
- Language: English
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4.04(708 ratings)
4.04(708 ratings)Regular Price:Try for $0.005.99 USDThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted–“Arriving Today”–in this eye-opening investigation into the new rules of onlineThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted–“Arriving Today”–in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.
We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen.
In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. He analyzes the evolving technologies and management strategies necessary to keep the product moving to fulfill consumers’ demand for “arriving today” gratification. Mims reveals a world where the only thing moving faster than goods in an Amazon warehouse is the rate at which an entire industry is being gutted and rebuilt by innovation and mass shifts in human labor practices. He goes behind the scenes to uncover the paradoxes in this shift–into the world’s busiest port, the cabin of an 18-wheeler, and Amazon’s automated warehouses–to explore how the promise of “arriving today” is fulfilled through a balletic dance between humans and machines.
The scope of such large-scale innovation and expended energy is equal parts inspiring, enlightening, and horrifying. As he offers a glimpse of our future, Mims asks us to consider the system’s vulnerability and its resilience, and who shoulders the burden, as we hurtle toward a fully automated system–and what it will mean when we are there.
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More From Less
- By: Andrew McAfee
- Narrator: Andrew McAfee
- Length: 7 hours 57 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2019
- Language: English
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3.93(820 ratings)
3.93(820 ratings)Regular Price:Try for $0.0017.99 USDFrom the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “full of fascinating information and provocative insights” (Publishers Weekly, starred review)–demonstrating that we areFrom the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “full of fascinating information and provocative insights” (Publishers Weekly, starred review)–demonstrating that we are increasing prosperity while using fewer natural resources.
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Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, polluting the air and water, and endlessly using up resources. Since the first Earth Day in 1970, the focus has been on radically changing course: reducing our consumption, tightening our belts, and learning to share and reuse. Is that argument correct?
Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we should do the opposite of what a decade of conventional wisdom suggests. Rather than reduce and conserve, we should rely on the cost-consciousness built into capitalism and the streamlining miracles of technology to create a more efficient world.
America–a large, high-tech country that accounts for about 25% of the global economy–is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.
What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory and “deeply engaging” (Booklist) account of how we’ve stumbled into an unexpectedly better balance with nature–one that holds out the promise of more abundant and greener centuries ahead. -
The Art of Excellent Products
- By: Riccardo Illy
- Narrator: Riccardo Illy
- Length: 6 hours 16 minutes
- Publisher: HarperCollins Leadership
- Publish date: February 22, 2022
- Language: English
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3.92(11 ratings)
3.92(11 ratings)Regular Price:Try for $0.0021.99 USDItalian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is noItalian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now.
Businessman Riccard Illy details personal experiences using these Italian business standards to run his family’s world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values.
In The Art of Excellent Products, you will:
- Learn how to approach your research and development process to find ways to add quality to your products and brand.
- Understand how Italians have created so many brands that have stood the test of time.
- Learn how to approach the marketplace so that your product stands out as the go-to product.
By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today’s market, even in an industry in which new companies aggressively challenge your brand daily.
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Permission Marketing
- By: Seth Godin
- Narrator: Seth Godin
- Length: 2 hours 1 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 1999
- Language: English
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3.91(13847 ratings)
3.91(13847 ratings)Regular Price:Try for $0.0010.95 USDThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”‚Äîthe groundbreaking concept that enables marketers to shape their message so that consumers will willinglyThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”‚Äîthe groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
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Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity‚Äîtime‚ÄîPermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale. -
Going Public
- By: Dakin Campbell
- Narrator: Brian Troxell
- Length: 11 hours 46 minutes
- Publisher: Hachette Audio
- Publish date: July 26, 2022
- Language: English
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3.84(26 ratings)
3.84(26 ratings)Regular Price:Try for $0.0027.99 USDA behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-drivenA behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.
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GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits. In an era when algorithms and software have made the financial markets more efficient, the pricing of IPOs still relies on human judgment.
In 2018, executives at music-streaming service Spotify sought to upend the status quo. Led by a trim and understated CFO, Barry McCarthy, and a shy but brilliant founder, Daniel Ek, they took a wild idea and forged something new. GOING PUBLIC explores how they got comfortable with the risk, and how they lobbied securities watchdogs and exchange staff to rewrite the regulations. Readers will meet executives at disruptive companies like Airbnb, DoorDash, venture capitalists, and even some bankers who seized on Spotify’s labor and used it to knock Wall Street bankers off the piles of fees they’d been stacking for so long.
GOING PUBLIC weaves in earlier attempts to rethink the IPO process, introducing readers to one of Silicon Valley’s earliest bankers, Bill Hambrecht, whose invention for selling shares online was embraced by Google founders Larry Page and Sergey Brin when they auctioned their shares in 2004. And it examines the recent boom in blank-check companies, those Wall Street insider deals that have suddenly become the hottest way to enter the public markets. GOING PUBLIC tells stories from inside the room, and more. -
Aesthetic Intelligence
- By: Pauline Brown
- Narrator: Vivienne Leheny
- Length: 6 hours 57 minutes
- Publisher: HarperAudio
- Publish date: November 26, 2019
- Language: English
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3.75(318 ratings)
3.75(318 ratings)Regular Price:Try for $0.004.99 USDLongtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap andLongtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence–or “the other AI,” as Brown refers to it.
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
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The Inner Game of Selling
- By: Ron Willingham
- Narrator: Ron Willingham
- Length: 2 hours 17 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2006
- Language: English
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3.71(29 ratings)
3.71(29 ratings)Regular Price:Try for $0.0011.95 USDSelling is 85% emotional and 15% logical. Forget everything you’ve been taught about selling — forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunksSelling is 85% emotional and 15% logical.
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Forget everything you’ve been taught about selling — forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about “sales skills,” showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today’s consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore.
Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell.
Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation.
Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling. -
The Age of Addiction
- By: David T. Courtwright
- Narrator: Qarie Marshall
- Length: 9 hours 15 minutes
- Publisher: Dreamscape Media
- Publish date: May 06, 2019
- Language: English
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3.63(302 ratings)
3.63(302 ratings)Regular Price:Try for $0.0017.99 USDWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptationsWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits. The Age of Addiction chronicles the triumph of “limbic capitalism,” the growing network of competitive businesses targeting the brain pathways responsible for feeling, motivation, and long-term memory. We see its success in Steve Wynn’s groundbreaking casinos and Purdue Pharma’s pain pills, in McDonald’s engineered burgers and Tencent video games from China. All capitalize on the ancient quest to discover, cultivate, and refine new and habituating pleasures. Courtwright holds out hope that limbic capitalism can be contained by organized opposition from across the political spectrum. Progressives, nationalists, and traditionalists have worked together against the purveyors of addiction before. They could do it again.
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Cliff Weitzman
Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.
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