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Hyperwars Audiobook

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9780743548564
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Hyperwars Audiobook

Regular Price: 10.95 USD
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Never Split the Difference

Hyperwars Audiobook Summary

The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term “HyperWars” describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance — and fast.
Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from “Create the ‘Total Solution’ for Your Customer” to “The Magic in ‘Free,'” are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today.
HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.

Hyperwars Audiobook Narrator

James Naughton is the narrator of Hyperwars audiobook that was written by Bruce Judson

About the Author(s) of Hyperwars

Bruce Judson is the author of Hyperwars

Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business.

Hyperwars Full Details

NarratorJames Naughton
Length3 hours 5 minutes
AuthorBruce Judson
PublisherSimon & Schuster Audio
Release dateJanuary 30, 1999
ISBN9780743548564

Subjects

According to Simon & Schuster Audio, the Publisher of Hyperwars Audiobook, Hyperwars includes the following subjects: The BISAC Subject Code is Business & Economics, General

Additional info

The imprint is Simon & Schuster Audio. It is supplied by Simon & Schuster Audio. The ISBN-13 is 9780743548564.

Global Availability

This book is only available in the United States.

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