29 Best Skills Books

What if you could get in front of millions of prospects with the avid endorsement of famous influencers — without spending a dime?

It’s happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America’s most sought after thought leaders.

In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You’ll learn how to:

• Match your brand to the right audience and media venues
• Craft pitches producers can’t resist
• Jump on breaking news shows
• Pivot and speak in soundbites like the pros
• Amplify every interview with social media
• Turn appearances into platform and become a rainmaker

Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

Otro gran librito repleto de sabiduría e instrucciónpara añadir a la exitosa serie Maxwell 101.
Haciendo uso de la sabidur√≠a de sus libros Elmapa para alcanzar el √©xito, El talento nunca es suficiente, Desarrolle losl√≠deres que est√°n alrededor de usted, El lado positivo del fracaso, L√≠der de360¬∞, C√≥mo ganarse a la gente y Liderazgo, principios de oro,John C. Maxwell ofrece en Autosuperaci√≥n 101 los principios esencialesque necesitan todos los l√≠deres para seguir esforz√°ndose en alcanzar laexcelencia independientemente de d√≥nde se encuentren o qu√© est√©n haciendo.Despu√©s de todo, los grandes l√≠deres que est√°n orientados hacia el desarrolloen lugar de las metas, nunca “llegan”, ellos simplemente se mantienenedificando a base de lo que est√°n aprendiendo.

Leaders today spend up to ninety percent of each day communicating to make good things happen in their organizations. They communicate with colleagues, customers, shareowners, creditors, regulators, advocates, and competitors. They influence culture, opportunity, risk-taking, and risk aversion. The stakes in this new communication environment are very high, driving home Winston Churchill’s statement: “The difference between mere management and leadership is communication.”

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the Ten Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

Jack Modzelewski’s vast years of experience working with numerous Fortune 500 companies as a communications consultant tells us that too many leaders undervalue and, therefore, underperform their vital communication responsibilities. They do so at their own disadvantage, and sometimes peril, in this age of heightened activism, transparency, disinformation, and disruption.

As commander of the Third Army, General George S. Patton, Jr.’s wartime success inspired the remarkable performance of his troops, and the grudging admiration of his enemies. Having stormed across France and Germany with lightning speed, Patton revealed himself as a courageous warrior, a gifted strategist, an inspiring communicator, a masterful motivator, and, most importantly, a brilliant leader.

Patton On Leadership distills Patton’s brilliance into essential lessons every leader must know to win in today’s merciless corporate wars.

Vibrant with the earthy wit and wisdom that was Patton’s hallmark, these lessons show managers how to develop and project a leadership image, communicate effectively across large organizations, establish clear priorities, build a winning team, mentor future leaders, resolve conflict, sustain optimum performance against all obstacles, and instill the kind of loyalty that inspires consistent outstanding achievement.

In a work equally engaging to current or future managers and history buffs alike, General Patton’s leadership in battle is turned into the ultimate manual for victory.

Otro gran librito lleno de sabiduría e instrucción para añadir a la exitosa serie 101 de John C. Maxwell, ahora con ventas de más de 1 millón de ejemplares.
Basándose en muchos de los éxitos de librería de John Maxwell, este libro explora los principios eternos que se han convertido en el estilo característico del doctor Maxwell. Con voz concisa y franca, Maxwell se enfoca en las cualidades esenciales y probadas por el tiempo que son necesarias para el verdadero éxito.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ‘Zombie Loyalists,’ fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

Who was the greatest CEO of the twentieth century? A persuasive case can be made for General Dwight D. oIkeo Eisenhower, who undertook historyAEs most harrowing executive assignment: Operation Overlord, the Allied invasion of Nazi-occupied Europe on June 6, 1944. In Lead Like Ike, business journalist and communications guru Geoff Loftus explores ten essential business strategies leaders can glean from IkeAEs role as a commander overseeing the Normandy invasion. Weaving a fly on-the-wall narrative from IkeAEs perspective, Loftus sweeps readers into a gripping story that honors the sacrifice of all who fought and died on D-Day while exploring the prevailing significance of fundamental leadership principles often forgotten by managers–things like listen to your people, set your vision, be consistent about your message, and let your managers manage. Highly acclaimed by CEOs, VPs, and other notable business leaders, this intriguing and highly instructive guide draws readers to a cache of battle-tested strategies and tactics with direct applications to help you through even the most high-stakes challenges of modern-day business leadership.

John C. Maxwell, #1 New York Times bestselling author, shows you how to shift from success to significance by leading with passion and purpose in a compact new book derived from his previous title, Intentional Living.

“Don’t be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.” –Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple–you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level.

In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.

Learn to: Make the most of communication with the proper vocabulary Improve relationships through the written word Read (and speak) between the lines with body language skills Use the language of sales to overcome objections and close more sales Self-motivate with powerful internal communication.

If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

From one of America’s leading experts on innovation comes his classic guide — now updated for the new millennium!
Are you bringing yesterday’s attitudes into today’s world?
Change is one constant in today’s turbulent economic world. Now a leading business futurist and innovation expert has made a study of what it will take to put change to work for you in the coming decade. Crisscrossing the country to find out how the nation’s most succesful executives prepare themselves for tomorrow, Robert B. Tucker brings the results to you in this extraordinary audio program. You will learn:

• Little known techniques used by today’s leading executives, entrepreneurs and decision-makers to keep them ahead
  
• How to spot changes and trends before your competitors do
  
• How to analyze trends and format strategies to profit from them
  
• How to develop your own “future scan system” to keep you from missing out on important developments
  
• A proven method for distinguishing between passing fads and the kind of changes that will reshape the world

What is it about the top percentile of high earners in business, and how can you “join the club”? Join job and career experts as they share their experience and wisdom on how to find the perfect job and get promoted faster. Explore how to approach the job market to quickly find those hard-to-find jobs, then approach these opportunities in such a way that your job application stands out from the competition. When it comes to interviewing, use proven relaxation and visualization techniques to come across natural, confident, and professional. Even if you are the underdog without a college degree or MBA, learn how to win jobs over people with better qualifications. Once you land your dream job, discover the philosophy of advancement to accelerate your career success, earning raises and making you the person your company fights to keep.

Contents include: SuperCompetent: The Six Keys to Perform at Your Productive Best by Laura Stack, MBA, CSP Job Hunting Essentials: Overcome the 3 Mindsets That Will Block Your Success! by Dr. Larry Iverson Rip-Roaring Job Wealth: Succeeding in Any Economy by Mark Victor Hansen How to Get the Job You Always Wanted: 30 Minute Success Series by Brad Worthley Running Toward Your Next Job by Jennifer Sedlock Job Interview Success System: Relax and Communicate Your Value to Prospective Employers by Lorraine Howell Success Without a College Degree: Shattering the Myth by John Murphy How to Be a Person Companies Fight to Keep by Connie Podesta A Sense of Urgency Creates Great Work by Bob Proctor Ridiculous Bliss at Work by Matthew Ferry Crafting Competitive Resumes Without a College Degree by John Murphy

Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide that goes beyond the insights of popular works such as Extreme Productivity, Deep Work, Peak, and Make It Stick.

Faced with tumultuous economic times and rapid technological change, staying ahead in your career depends on continual learning–a lifelong mastery of new ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.

Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself–among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble–without knowing French.

Young documents the methods he and others have used and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life. Ultralearning explores this fascinating subculture, shares the seven principles behind every successful ultralearning project, and offers insights into how you can organize and execute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.

Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple skills to build a product or business from the ground up, the principles in Ultralearning will guide you to success.

Reach back into your childhood and recapture the leadership principles you learned from your favorite toys.

Authors Ron Hunter and Michael E. Waddell take a nostalgic look back into their childhood toy boxes to revisit the valuable leadership and life lessons we all unintentionally learned during playtime. While these lessons started in fun, as adults, we’ve complicated the principles of leadership – cluttering them with popular trends and theories.

Toy Box Leadership clears away the clutter and takes listeners back to the simple and essential roots of the most effective and unchanging leadership best practices. In this book, you will learn:

• what Lego bricks can teach you about building your business through connection;
• how Slinky Dog demonstrates the value of patience when you’re growing your organization;
• what every kid learned from the Little Green Army Men that can be used in business strategy;
• and many more playful and insightful lessons.

Whether you still feel young at heart or your childhood seems to be a distant memory, Toy Box Leadership will bring you back to the place where all important life lessons began to reinvigorate your ability to influence and lead others in the playground of life.

Thomas J. Leonard is the father of personal coaching, an explosively growing movement, as well as the founder of Coach University, a virtual university that has trained thousands of personal coaches in thirty countries.

Now, in The Portable Coach, Leonard presents his 28-step Principles of Attraction program — an exciting, profoundly transformational system that will reorient your approach to life and help you attract success, happiness, and fulfillment as surely as a magnet draws steel. Originally developed for the professional coaches at Coach University, Leonard’s set of strategies draws on wisdom from psychology, career counseling, management consulting, personal growth programs, motivational training, and good old common sense. By employing the strategies in The Portable Coach you will:

• Discover What Matters Most to You
  
• Stop Chasing Success and Let it Find You
  
• Get that Promotion You Deserve
  
• Clean Up Your Personal Finances
  
• Organize Your Life
  

“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”–Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing

For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success–a set of principles for achieving a happy and fulfilling life.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.

Stephen R. Covey–the late, legendary author of The 7 Habits of Highly Effective People–believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness–integrity, responsibility, and contribution–far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.

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Fortune 50 consultant Stephen Harvill reveals the secrets of the world’s best salespeople who earn at least one million dollars a year in “the only sales book most superstar hopefuls will need” (Publishers Weekly).

In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year–and the strategies that set them apart from the rest.

For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and with more imagination. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying unwieldy processes and making teams more effective.

His work inspired him to ask the question: what exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.

Since Mihaly Csikszentmihalyi published his groundbreaking book Flow more than a decade ago, world leaders such as Prime Minister Tony Blair and former U.S. President Bill Clinton, and influential sports figures like Super Bowl champion coach Jimmy Johnson have all been inspired by the book. In today’s corporate upheaval, a new business paradigm is evolving. While many CEOs are being exposed for their greed, truly visionary leaders believe in a goal that benefits themselves as well as others. They realize that it is their vision and “soul” that attract loyal employees willing to go above and beyond the call of corporate duty. And their employees are realizing the same thing. While 80 percent of adults claim they’d work even if they didn’t have to, the majority of them can hardly wait to leave their jobs and get home.
Good Business starts with the premise that this is an age in which business and work have replaced religion and politics as central forces in contemporary life. This audiobook reveals how business leaders, managers, and employees can find their “flow” and contribute not only to their own happiness, but also to a just and evolving society. It identifies the factors crucial to the operation of a good business: trust, the commitment to fostering the personal growth of employees, and the dedication to creating a product that helps mankind. Good Business is a must-listen for anyone who values the positive contributions of individuals in the changing world of business.

THE POWERFUL NEW AUDIO PROGRAM FROM THE BESTSELLING AUTHOR OF WEALTH WITHOUT RISK

“Of all the strategies I could share with you, the most important are those that let you take control and achieve success in the total experience of living.”

Charles J. Givens is famous for his powerful strategies that have helped millions of people along the road to success and financial freedom. He is the author of three number-one bestselling financial self-help books and now with Superself, Mr. Givens shows you how to achieve your fullest personal and business potential with a set of proven strategies that serve as an “operations manual” for your life. Superself gives you the tools to:

¬ï Win the game when you’re playing in someone else’s ballpark
• Create a blueprint for your life and put it into action
• Control your timeline
• Manage mundane details and eliminate interruption
• Fight fatigue, fear, and stress
• Become a victor instead of a victim

These methods have worked not only for Charles J. Givens himself, but for the thousands of others he has taught over the past eighteen years in his immensely popular national seminar programs. Now, this audio program will make it possible for anyone to learn the personal habits, the attitude of mind, and the time-saving strategies that create success!

Tony Wagner’s groundbreaking bestseller–“a road map for parents who want to sculpt their children into innovative thinkers” (USA TODAY) and a guide for “an employer looking to have a pipeline of creative talent” (Tim Brown, CEO of IDEO).

Harvard education expert Tony Wagner explores what parents, teachers, and employers must do to develop the capacities of young people to become innovators. In profiling compelling young American innovators such as Kirk Phelps, product manager for Apple’s first iPhone, and Jodie Wu, who founded a company that builds bicycle-powered maize shellers in Tanzania, Wagner reveals how the adults in their lives nurtured their creativity and sparked their imaginations, while teaching them to learn from failures and persevere. Play, passion, and purpose: These are the forces that drive young innovators.

Wagner takes readers into the most forward-thinking schools, colleges, and workplaces in the country, where teachers and employers are developing cultures of innovation based on collaboration, interdisciplinary problem-solving, and intrinsic motivation. The result is a timely, provocative, and inspiring manifesto that offers crucial insight into creating the change makers of tomorrow.

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.

Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally–to think, that is, like a Freak.

Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.

Some of the steps toward thinking like a Freak:

• First, put away your moral compass–because it’s hard to see a problem clearly if you’ve already decided what to do about it.
• Learn to say “I don’t know”–for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.
• Think like a child–because you’ll come up with better ideas and ask better questions.
• Take a master class in incentives–because for better or worse, incentives rule our world.
• Learn to persuade people who don’t want to be persuaded–because being right is rarely enough to carry the day.
• Learn to appreciate the upside of quitting–because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.

Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing–and so much fun to read.

Are your words working for you?

You say something at a meeting and it is ignored; then when someone else says the same thing, everyone embraces it as a marvelous idea. You devote yourself to a project, but don’t get credit for the results. You give what you think are clear instructions, but the job is not done, or done wrong. Sometimes it seems you are not being heard, not getting credit for your efforts, not getting ahead as fast as you should.

Now, Deborah Tannen brings to the workplace the same voice, eye, and insight that made That’s Not What I Meant! and You Just Don’t Understand bestselling classics. In Talking From 9 to 5, she explores the special world of work — where we spend countless hours with people we may not understand or even like, and where the way we talk determines not only how we get the job done, but how we are evaluated for our efforts. Offering powerful new ways of understanding what happens in the workplace, from the simplest exchanges to the complex contemporary issues of the glass ceiling, Tannen explains a variety of conversational styles and reveals how each of us can develop the flexibility and understanding we need.

Since the publication of You Just Don’t Understand, Tannen has been told over and over, “Your book saved my marriage.” Talking From 9 to 5 will have the same dramatic impact on those who are struggling with co-workers, jobs, and companies, and will help entire companies as well as individual women and men thrive in a working world made up of increasingly diverse workforces and ever-more competitive markets.