29 Best Marketing Books
Marketing is a popular category for many book lovers. Our team at Speechify has curated a list of the top Marketing audiobooks everyone must read.
See the top 29 Marketing audiobooks below.
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A Bridge Not Too Far
- By: Deepak Ohri
- Narrator: Deepak Ohri
- Length: 4 hours 54 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2023
- Language: English
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5(1 ratings)
5(1 ratings)Regular Price:Try for $0.0014.95 USDDeepak Ohri’s childhood home was modest, a one-room flat in a lower-middle-class area of New Delhi, but it was filled with love and life lessons. Small luxuries were scarce and savored–a toy car, a cold soda–and awakened Ohri toDeepak Ohri’s childhood home was modest, a one-room flat in a lower-middle-class area of New Delhi, but it was filled with love and life lessons. Small luxuries were scarce and savored–a toy car, a cold soda–and awakened Ohri to the possibility of a future filled with abundance.
Now the CEO of lebua Hotels & Resorts, a global collection of 5-Star hotels and fine restaurants in Thailand, New Zealand, and India, Ohri has launched dozens of successful restaurants and bars and is credited with elevating luxury hospitality in the Asian Pacific. lebua has been named the World’s Leading All-Suite Hotel by World Travel Awards and is rated within the top 1 percent of companies in the world for customer satisfaction.
This book explores how Ohri’s humble beginnings have fueled his innovative entrepreneurial spirit and have informed his deeply human-centered approach to business and to life.
In an industry where profit is often placed over people, Ohri is committed to compassion, care, and creating powerful emotional connections that can last a lifetime.
“Ohri is a visionary in every sense of the word.” –Forbes
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Creating Superfans
- By: Brittany Hodak
- Length: 6 hours 7 minutes
- Publisher: Page Two Books, Inc.
- Publish date: January 10, 2023
- Language: English
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4.9(17 ratings)
4.9(17 ratings)Regular Price:Try for $0.0024.99 USDSuperfans aren’t just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany HodakSuperfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
You’ll learn how to:
– define, understand, and share your own unique brand story
– better capture, understand, and utilize customer feedback
– connect your brand’s story to your individual customers’ stories
– make exceeding customer expectations business-as-usual
– regularly earn and capitalize on customer referralsYou’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
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She’s Selling What?!
- By: Tim Farrant
- Narrator: Tim Farrant
- Length: 6 hours 58 minutes
- Publisher: Forefront Books
- Publish date: January 01, 2019
- Language: English
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4.67(2 ratings)
4.67(2 ratings)Regular Price:Try for $0.0017.99 USDSo your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.Oh no. She can’t be serious. These things are scams! Thousands of men across the countrySo your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.
Oh no. She can’t be serious. These things are scams!
Thousands of men across the country are in the same boat. They hear their wives talk about a new “opportunity” and immediately launch into all the reasons why network marketing doesn’t work, how nobody makes real money, and how most people quit the business within a year. Instead of encouraging their wives’ excitement and enthusiasm, many husbands pour a bucket of cold water on their dreams.
In She’s Selling What?! Tim Farrant opens up about his wife’s start and epic rise in network marketing and his own journey from shock and skepticism to understanding and support as he set aside his ego and figured out how to supporthis wife as she built a business that changed their family forever.
As you follow along, you will:
- Discover how to overcome your initial skepticism and take a good, honest look at your wife’s network-marketing business.
- Identify your family’s big win that will make all her hard work worthwhile.
- Understand how her compensation plan works, how to maximize it to make the most money possible.
- See where you fit into her business and how you can make an exponential impact on her success.
- Find answers to the most common questions husbands have about network marketing.
- Learn when you should speak up–and when you should shut up.
- Embrace your role as her number-one fan.
- Realize that her business can be the best thing that ever happened to your family.
We owe it to our wives to set aside our initial skepticism and preconceived notions about network marketing and dig deep into the issue that matters most: how we can become the supportive, encouraging husbands–and teammates–our hard-working wives deserve.
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Sales Truth
- By: Mike Weinberg
- Narrator: Mike Weinberg
- Length: 6 hours 15 minutes
- Publisher: HarperCollins Leadership
- Publish date: June 11, 2019
- Language: English
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4.36(705 ratings)
4.36(705 ratings)Regular Price:Try for $0.0021.99 USDBecome a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your socialBecome a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want.
Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed?
The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results.
Bestselling author and sales expert Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more, new sales.
In Sales Truth, Weinberg shares some of the truths you’ll learn including:
- Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.
- The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to?a seller or sales team.
- What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today.
Look no further than Weinberg’s powerful principles and proven strategies to help you become a professional sales master and create more new sales opportunities.
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Stories That Stick
- By: Kindra Hall
- Narrator: Kindra Hall
- Length: 7 hours 15 minutes
- Publisher: HarperCollins Leadership
- Publish date: September 24, 2019
- Language: English
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4.29(1834 ratings)
4.29(1834 ratings)Regular Price:Try for $0.0021.99 USDYou’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do youYou’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
- the Value Story, to convince customers they need what you provide;
- the Founder Story, to persuade investors and customers your organization is worth the investment;
- the Purpose Story, to align and inspire your employees and internal customers; and
- the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
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Marketing Made Simple
- By: Donald Miller
- Narrator: Donald Miller
- Length: 4 hours 18 minutes
- Publisher: HarperCollins Leadership
- Publish date: March 17, 2020
- Language: English
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4.29(1377 ratings)
4.29(1377 ratings)Regular Price:Try for $0.0018.99 USDThis guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increaseThis guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- How to develop a sales funnel that attracts the right customers to your business.
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
- The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
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Ignore Your Customers (and They’ll Go Away)
- By: Micah Solomon
- Narrator: Micah Solomon
- Length: 5 hours 16 minutes
- Publisher: HarperCollins Leadership
- Publish date: January 14, 2020
- Language: English
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4.29(79 ratings)
4.29(79 ratings)Regular Price:Try for $0.0021.99 USDThe ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today’s most essential competitive advantage. This book gives aThe ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.
Great customer service may be today’s most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and customer experience so powerful that they’ll transform your organization and boost your company’s bottom line. You’ll enjoy inspirational and hilarious tales from the trenches as author Micah Solomon, one of the world’s best-known customer service consultants and thought leaders, brings you with him on hands-on adventures assessing and transforming customer service in a variety of industries.
In Ignore Your Customers (and They’ll Go Away), you will find:
- Exclusive customer service secrets and proven turnaround methodologies showing you how to perform effective and lasting customer service transformation within your company.
- A dive into one of the hottest topics in business today: company culture, specifically how to build and sustain a customer-centric company culture.
- Case studies and anecdotes from the great customer-centric companies of our time.
Each chapter concludes with a Business Reading Group Guide and a point-by-point summary to maximize your memory retention and make every insight actionable.
Drawing on a wealth of stories assembled from today’s most innovative and successful companies including Amazon, USAA, The Ritz-Carlton Hotel Company, Nordstrom, MOD Pizza, and more, Solomon reveals what it takes to turn an average customer interaction into one that drives customer engagement and lifelong loyalty.
Charts, “cheat sheets,” and discussion questions are available in the audiobook companion PDF download.
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Blindsight
- By: Matt Johnson
- Narrator: Roger Wayne
- Length: 8 hours 59 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2020
- Language: English
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4.26(167 ratings)
4.26(167 ratings)Regular Price:Try for $0.0019.95 USDEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing youEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they’ve been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.
We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.
This book will change the way you view not just branding, but yourself, too.
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Ultimate Customer Service
- By: Made for Success
- Narrator: Mark Sanborn
- Length: 8 hours 8 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2011
- Language: English
Regular Price:Try for $0.0019.95 USDExceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it, and consistently deliver first-class service. Now, you can get the world’s top customer service authors to coach you andExceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it, and consistently deliver first-class service. Now, you can get the world’s top customer service authors to coach you and your team into excellence. Bring the exceptional customer service of Starbucks, Nordstrom’s, or the Ritz Carlton into your organization with training from the best of the best in customer service training and development. You’ll learn the latest customer engagement strategies from celebrity authors Shep Hyken (The Cult of the Customer) and Mark Sanborn (The Fred Factor), whose strategies and techniques will create positive relationships and long-term loyalty with your customers.
Have you ever had to offer great service to a difficult customer? Do you and your team know how to guarantee a positive outcome? Learn field-tested processes from this audio collection, complete with case studies, entertaining stories, and new ways of thinking about negative people.
You’ll also learn how your word choice can impact the future buying behavior of even your most loyal customers. The experts in this series teach you how to avoid common pitfalls and offer seven secrets of remarkable communication that produce outstanding results. A satisfied customer is the number one asset for any businesses, and now you can get the top thought leaders and practitioners to train your team for the same price as a business lunch.
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Advanced Selling Strategies
- By: Brian Tracy
- Narrator: Brian Tracy
- Length: 1 hours 29 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 1995
- Language: English
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4.14(402 ratings)
4.14(402 ratings)Regular Price:Try for $0.0011.95 USDGAIN THE EDGE YOU NEED! Strategy, tactics, and mental preparedness separate superior salespeople from the average — and with technological advances leveling the competition, the selling edge is more important than ever. Drawing on his ownGAIN THE EDGE YOU NEED!
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Strategy, tactics, and mental preparedness separate superior salespeople from the average — and with technological advances leveling the competition, the selling edge is more important than ever. Drawing on his own successful sales career, and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
Advanced Selling Strategies provides you with the techniques and tools used by top sales people in every industry — methods that net immediate and spectacular results. This audiobook explains how to:
• Develop the self-image to give you the edge in every sales situation
¬ï Concentrate on the customer’s emotional factors to ensure better sales results
¬ï Identify your customer’s most pressing concerns and position your product or service to fill those needs -
Dealers of Lightning
- By: Michael A. Hiltzik
- Narrator: Forrest Sawyer
- Length: 5 hours 47 minutes
- Publisher: HarperAudio
- Publish date: December 13, 2005
- Language: English
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4.12(1807 ratings)
4.12(1807 ratings)Regular Price:Try for $0.0021.99 USDDealers of Lightning is the riveting story of the legendary Xerox PARC’a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of theDealers of Lightning is the riveting story of the legendary Xerox PARC’a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is revealed in piercing detail the true story of the extraordinary group that aimed to bring about a technological dawn that would change the world’and succeeded.
Based on extensive interviews with the scientists, engineers, administrators, and corporate executives who lived the story, Dealers of Lightning takes the listener on a journey from PARC’s beginnings in a dusty, abandoned building at the edge of the Stanford University campus to its triumph as a hothouse of ideas that spawned not only the first personal computer, but the windows-style graphical user interface, the laser printer, much of the indispensable technology of the Internet, and a great deal more.
It shows how and why Xerox, despite its willingness to grant PARC unlimited funding and the responsibility for developing breakthroughs to keep the corporation on the cutting edge of office technology, remained forever unable to grasp (and, consequently, exploit) the innovations that PARC delivered’and details the increasing frustration of the original PARC scientists, many of whom would go on to build their fortunes upon the very ideas Xerox so rashly discarded.
More than just a fascinating historical narrative, Dealers of Lighting brings to life an unforgettable cast of characters. It is an unprecedented look at the ideas, the inventions and the individuals that propelled Xerox PARC to the frontier of technohistory’and the corporate machinations that almost prevented it from achieving greatness.
Forrest Sawyer reads.
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The Secret Lives of Customers
- By: David S Duncan
- Narrator: David S Duncan
- Length: 4 hours 39 minutes
- Publisher: Hachette Audio
- Publish date: May 04, 2021
- Language: English
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4.1(90 ratings)
4.1(90 ratings)Regular Price:Try for $0.0018.99 USDA “detective story” that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?Customers can be a mystery. Despite the availability of more data thanA “detective story” that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?... Read more
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.
To crack the case, start thinking like a market detective.
David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door–and how they can get them back.
The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face. -
Mercadotecnia
- By: Brian Tracy
- Narrator: Brian Tracy
- Length: 2 hours 47 minutes
- Publisher: Grupo Nelson
- Publish date: October 10, 2017
- Language: Spanish
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4.1(17 ratings)
4.1(17 ratings)Regular Price:Try for $0.0016.99 USDMercadotecnia El exito o el fracaso de tu negocio depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear–y se los das–entonces obtendrasMercadotecnia El exito o el fracaso de tu negocio depende del suceso o del fracaso de tus esfuerzos de mercadotecnia.
Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear–y se los das–entonces obtendras resultados asombrosos.
Lleno de la sabiduria caracteristica de Brian Tracy, esta guia indispensable contiene 21 ideas poderosas que puedes usar inmediatamente para mejorar tus resultados estrategicos de mercadotecnia. Lleno de estrategias de mercadotecnia comprobadas, este libro practico y portable muestra como superar a la competencia, incrementar las ventas y la rentabilidad, y dominar el mercado nicho.
Descubriras como:
* Construir la base de clientes
* Diferenciarte de la competencia
* Responder a tres preguntas cruciales acerca de los nuevos productos o servicios
* Usar estudios de mercado y grupos focales para impulsar mejores decisiones
* Llenar una necesidad emocional basica para los compradores
* Determinar el mejor rango de precios
* Enfocar tus esfuerzos completamente en el cliente
* Aprovechar mejor tus canales de distribucion
* Dominar los conceptos de especializacion, diferenciacion, segmentacion, and concentracion;
* Proporcionar a los clientes una razon para dejar de ser clientes de tus competidores y ser clientes tuyos
* Y mas.
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Zombie Loyalists
- By: Peter Shankman
- Narrator: Jason Huggins
- Length: 6 hours 33 minutes
- Publisher: Dreamscape Media
- Publish date: January 27, 2015
- Language: English
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4.08(152 ratings)
4.08(152 ratings)Regular Price:Try for $0.0017.99 USDMarketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ‘Zombie Loyalists,’ fervent fans that help companies massively increase their customer base, brand awareness, andMarketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ‘Zombie Loyalists,’ fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
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Sell It Today, Sell It Now
- By: Tom Hopkins
- Narrator: Tom Hopkins
- Length: 4 hours 38 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2015
- Language: English
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4.06(26 ratings)
4.06(26 ratings)Regular Price:Try for $0.0075.0 USDHave you discovered the power of the one-call close? Sell It Today, Sell It Now Audio Seminar by sales champion, Tom Hopkins, is a supplemental training program which complements the Sell It Today, Sell It Now book. This audio program, along withHave you discovered the power of the one-call close? Sell It Today, Sell It Now Audio Seminar by sales champion, Tom Hopkins, is a supplemental training program which complements the Sell It Today, Sell It Now book. This audio program, along with the accompanying workbook, is your ultimate reference guide to planning and perfecting the art of one-call close. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will find this seminar an incredible resource for new techniques, surprising insights, and continual inspiration.
You will discover how easy it is to:
Employ the fifteen keys of overcoming objectionsOvercome your fear of closingManage the four concepts that control all salesLet your customers answer their own objectionsMaster, use, and perfect the art of the one-call close
Once you get a taste of this easy-going, soft-selling, results-only system, you’ll absolutely love it and never want to sell any other way! This step-by-step sales training audio seminar holds the key to your successful sales career. Keep it on your desk, in your car, in your office. Refer to it often.
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How Are You, Really?
- By: Jenna Kutcher
- Narrator: Jenna Kutcher
- Length: 9 hours 7 minutes
- Publisher: HarperAudio
- Publish date: June 28, 2022
- Language: English
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4.06(1407 ratings)
4.06(1407 ratings)Regular Price:Try for $0.0027.99 USDForget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We’re living in a cultural shift as we reframe our perspectives around the purpose of work, what work/lifeForget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We’re living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher–entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast–shares her philosophy on how to live a life that exists outside the tired cliche of “having it all.” How Are You, Really? is about taking a moment to soak up the richness of our experiences and creating a life that makes room for more actual living.
When Jenna Kutcher was 23, she left her corporate job, bought a camera on Craigslist for $300, and started her own business as a wedding photographer. From that single investment in herself, she built a successful company, a thriving podcast, and a beautiful brand. But her driving force has never been about working harder/smarter/faster/better. What Jenna Kutcher embraces is the simple notion that we, women especially, crave lives of fulfillment.
Divided into three sections, How Are You, Really? is a guide to creating such a life.
In Part One: Who You Are, Jenna uses stories from her childhood, some career false starts, her marriage and path to motherhood, and more to show how to crystallize your sense of your own identity. Because how can you know what you really, truly want out of your future if you don’t see yourself clearly in the present? In Part Two: Who You Have, and Who Has You, Jenna shows the benefits of a support system, how mentorship and kindness can come in surprising ways and from surprising sources, and how to build your own authentic community. In Part Three: What You’re Going to Do About It, Jenna guides you through illustrations from her career on how to turn your deepest dream into a life that brings success, joy, and–most importantly–the time to enjoy the fruits of your labor. We all want, simply put, a life well-lived.
So, ask yourself the question you’ve been avoiding.
How are you, really?
It’s time to find your answer, and start living.
Supplemental enhancement PDF accompanies the audiobook.
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The Ultimate Marketing Engine
- By: John Jantsch
- Narrator: John Jantsch
- Length: 5 hours 30 minutes
- Publisher: HarperCollins Leadership
- Publish date: September 21, 2021
- Language: English
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4.05(25 ratings)
4.05(25 ratings)Regular Price:Try for $0.0021.99 USDRead by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus onRead by the author.
A step-by-step system for creating customers and clients for life.
In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Accompanying figures are available in the audiobook companion PDF download.
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The 22 Immutable Laws of Marketing
- By: Al Ries
- Narrator: David Drummond
- Length: 3 hours 6 minutes
- Publisher: HarperAudio
- Publish date: April 22, 2014
- Language: English
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4.05(18049 ratings)
4.05(18049 ratings)Regular Price:Try for $0.0015.99 USDThere are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an impressive airplane, but itThere are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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The 22 Immutable Laws of Marketing
- By: Al Ries
- Narrator: Al Ries
- Length: 1 hours 26 minutes
- Publisher: HarperAudio
- Publish date: July 19, 2005
- Language: English
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4.05(18049 ratings)
4.05(18049 ratings)Regular Price:Try for $0.006.99 USDThe authors have distilled their 40-plus years of marketing expertise to provide the key to today’s competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. -
Platform
- By: Michael Hyatt
- Length: 5 hours 13 minutes
- Publisher: HarperCollins Leadership
- Publish date: April 30, 2012
- Language: English
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4.05(7942 ratings)
4.05(7942 ratings)Regular Price:Try for $0.0021.99 USDHow do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coachingHow do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.
Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.
In Platform, you will learn how to:
- Extend your influence, monetize it, and build a sustainable career.
- Get noticed and start earning money in an increasingly noisy world.
- Learn to amplify, update, polish, and organize your content for success.
Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.
With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
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Differentiate or Die
- By: Jack Trout
- Narrator: John Lescault
- Length: 6 hours 18 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2010
- Language: English
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4.04(1330 ratings)
4.04(1330 ratings)Regular Price:Try for $0.0016.95 USDIn today’s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at anyIn today’s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival, the heart of successful marketing.
In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Walmart to smaller success stories like Streit’s Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed while others struggle and fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven–things that your competitor can do as well.
Carve out your own image in a crowded marketplace. This book can help.
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From the Ground Up
- By: Noell Jett
- Narrator: Noell Jett
- Length: 4 hours 21 minutes
- Publisher: Thomas Nelson
- Publish date: March 08, 2022
- Language: English
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4.02(62 ratings)
4.02(62 ratings)Regular Price:Try for $0.0018.99 USDRead by the author. Built by hand. Built to last. The best dreams start with love. Noell Jett’s home is more than a farmhouse. It’s a testament to overcoming challenges, working side by side with those you love, and learning to say yesRead by the author.
Built by hand. Built to last. The best dreams start with love.
Noell Jett’s home is more than a farmhouse. It’s a testament to overcoming challenges, working side by side with those you love, and learning to say yes to your dreams again and again, even when the world says no.
Growing up in poverty, in a family with extremist religious beliefs, Noell Jett knows what it’s like to work hard to survive. When she married Daniel and they began a family together, she discovered the joy of working hard to achieve her dreams.
In From the Ground Up, Noell shares the unbelievable story behind her 3,700-square foot custom farmhouse–built by hand and savvy influencer marketing–and the key strategies she learned about never giving up. With beautiful photos, reflections questions, and Noell’s trademark DIY tips, From the Ground Up offers
- a vision for living beyond the confines of your past,
- inspiration for home renovation on a budget,
- tricks to make influencer marketing work for you,
- spiritual insight into finding true freedom, and
- encouragement to take that life-changing leap of faith.
From the Ground Up is a powerful reminder that following your passion is worth a few sacrifices along the way. After all, some dreams are worth giving it all you’ve got. Why not follow yours?
Reflection questions are available in the audiobook companion PDF download.
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Focus
- By: Al Ries
- Narrator: Al Ries
- Length: 3 hours 0 minutes
- Publisher: HarperAudio
- Publish date: July 19, 2005
- Language: English
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4.02(567 ratings)
4.02(567 ratings)Regular Price:Try for $0.0016.99 USDEvery company has it at one point. But all too often, it gets lost along the way, leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions forEvery company has it at one point. But all too often, it gets lost along the way, leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.
With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola’s stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.
Al Ries’s extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.
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Crossing the Chasm
- By: Geoffrey A. Moore
- Narrator: Mike Chamberlain
- Length: 9 hours 45 minutes
- Publisher: HarperAudio
- Publish date: December 11, 2012
- Language: English
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4.01(24617 ratings)
4.01(24617 ratings)Regular Price:Try for $0.0027.99 USDHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition providesHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
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The Tipping Point
- By: Malcolm Gladwell
- Narrator: Malcolm Gladwell
- Length: 8 hours 34 minutes
- Publisher: Hachette Audio
- Publish date: April 03, 2007
- Language: English
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4(762490 ratings)
4(762490 ratings)Regular Price:Try for $0.0026.98 USDFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend,... Read moreFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” –Michael Lewis -
The Selling Edge
- By: Michael Levokove
- Narrator: Noah Waterman
- Length: 5 hours 0 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2007
- Language: English
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4(1 ratings)
4(1 ratings)Regular Price:Try for $0.0011.95 USDToday’s marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are being called upon to do more with less, and must work longer and harder to maintain and increase their sales.Today’s marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are being called upon to do more with less, and must work longer and harder to maintain and increase their sales. This book breaks new ground by concentrating on challenges facing the sales manager, detailing the steps to be taken to develop a high-performance sales organization. Focusing on business-to-business selling, it takes a comprehensive look at top performing salespeople and identifies the methods that have made them successful.
Here you will find practical suggestions for cold calling and objection handling and develop techniques to uncover your customer’s problems. You will learn the value of the consultative selling approach, how to maximize your face-to-face visits with customers, and finally, a straightforward technique for closing.
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The Search for Why
- By: Bob Raleigh
- Narrator: Neil Shah
- Length: 9 hours 17 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2021
- Language: English
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4(17 ratings)
4(17 ratings)Regular Price:Try for $0.0019.99 USDEVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?)We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a societyEVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?)
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We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.
In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.
The Search for Why covers topics like:
-Why so frequently people seem to act against their own best interests, both in politics and their personal lives
-How to better communicate with one another across political and cultural divides
-How to craft persuasive messages that meet people where they are, and listen to what they are saying back
-Ways you can apply this model to help build a better world, at a personal, social, and global level
-What influences our decisions, even when we don’t realize it
For anyone looking to persuade people, heal divisions, or build better relationships, The Search for Why is a crucial step in the right direction. -
Social Media Success for Every Brand
- By: Claire Diaz-Ortiz
- Narrator: Claire Diaz-Ortiz
- Length: 4 hours 5 minutes
- Publisher: HarperCollins Leadership
- Publish date: October 22, 2019
- Language: English
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4(3 ratings)
4(3 ratings)Regular Price:Try for $0.0018.99 USDBased on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners areBased on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.
In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- Story
- How
- Audience
- Reach
- Excellence
Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content.
Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
... Read more -
No Degree Required
- By: Amy Powers
- Narrator: Amy Powers
- Length: 3 hours 59 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2023
- Language: English
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4(4 ratings)
4(4 ratings)Regular Price:Try for $0.0014.95 USDHarvard-trained lawyer, Columbia University MBA, and longtime high-level Network Marketing professional Amy Powers offers listeners a frank, fun “Ivy League” intro to this smart, yet often misunderstood, business model. Using honesty andHarvard-trained lawyer, Columbia University MBA, and longtime high-level Network Marketing professional Amy Powers offers listeners a frank, fun “Ivy League” intro to this smart, yet often misunderstood, business model. Using honesty and humor, Amy weaves her own skeptic-to-believer, failure-to-success story into the larger story of how the “smarter side hustle” of Network Marketing works and the benefits it offers.
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Cliff Weitzman
Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.
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