How to Go Viral on TikTok: The 10-Step Checklist
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In the realm of social media, TikTok has turned into a colossal force, dictating trends and challenging conventions. It has reshaped how content is consumed...
In the realm of social media, TikTok has turned into a colossal force, dictating trends and challenging conventions. It has reshaped how content is consumed and created on social media platforms. There’s something about TikTok videos that grip millions into endless scrolling. Because of that, multiple content creators want to upload TikTok videos that have the potential to go viral. How can you go viral on this platform? There are a few things you can keep in mind when making your TikToks.
What is TikTok?
TikTok is a social media platform primarily for videos, where TikTok users create and share clips on any topic. Recently, the application has allowed for more clips longer than 15 seconds to be uploaded, resulting in different types of content. Its interface, which predominantly showcases the 'For You Page' (often abbreviated as FYP), uses the TikTok algorithm to tailor content to each user, making content discovery effortless and addictive. With its rising popularity, TikTok stands among the top social networks, especially among younger demographics.
Types of Popular Content on TikTok
So what types of content go viral? TikTok caters to a variety of content types. From dance challenges, memes, and educational snippets to DIY projects, beauty tutorials, and small business promotions, the platform offers diverse video content. Any kind of content can become viral; it’s just about knowing how to take advantage of the algorithm.
Reasons for Wanting to Go Viral on TikTok
Brand Awareness: For business owners and influencers, TikTok offers an unmatched platform to increase brand visibility.
Engagement Rate: As per Statista, TikTok boasts a high engagement rate, making it lucrative for content creators.
Conversions: A viral video can lead to significant conversions for small businesses or affiliate marketers.
Partnerships: Achieving virality often invites partnerships and influencer marketing opportunities.
10 Steps to Going Viral on TikTok:
1. Know Your Target Audience: Understand the demographics of active users on TikTok. Tailor your content to resonate with them.
2. High-Quality Content: You don’t necessarily need professional equipment, but ensure your video content is clear, audible, and well-lit.
3. Trending Sounds and Hashtags: TikTok is driven by trending sounds and hashtags. Use trending hashtags and sounds to increase your video’s discoverability.
4. Engage with Your Followers: Engagement boosts your TikTok content's reach. Reply to comments, engage with other influencers, and be active.
5. Consistent Posting: Virality is unpredictable. Some content creators go viral on their first video, while others may take many attempts. Consistency is key.
6. SEO Optimization: Much like SEO for websites, ensure your TikTok account name, bio, and video descriptions are optimized with relevant keywords.
7. Leverage TikTok Ads: Invest in TikTok ads to push your content to a broader audience.
8. Collaborate: Partnerships with influencers or businesses can expand your reach. For instance, collaborations with brands like Chipotle have led to several viral campaigns.
9. Originality: While it’s good to leverage trending memes or challenges, original sound and fresh content often stand out. Know when to lean into the trends and when to produce more niche content.
10. Social Media Strategy: Cross-promote your TikTok videos on other platforms like Instagram and integrate them into your overall digital marketing strategy.
How Speechify Transforms Your TikTok Videos
Creating impactful TikTok videos requires a blend of creativity, technology, and efficiency. This is where tools like those from Speechify come into play. Let's dive into how Speechify's suite of tools can enhance TikTok video creation:
- Sound Overlay: Use Speechify Studio to generate high-quality voiceovers for your TikTok videos. Whether you’re narrating a story, sharing a tutorial, or adding commentary, a crisp voiceover can elevate your content.
- Diverse Voices: Speechify Studio offers an array of voices, allowing you to match the mood and tone of your video perfectly.
- Narrative Content: For TikTokers creating explainer videos, documentaries, or anecdotal content, Speechify's Voice Over tool provides seamless voice narration, giving your video a professional touch.
- Efficiency: Quickly generate voiceovers without needing to record in real-time or hire external talent.
- Multilingual Content: Expand your TikTok reach by dubbing your content into various languages. It’s a game-changer for global audiences, and with TikTok being a global platform, this is invaluable.
- Accurate Lip Sync: Speechify Dubbing ensures that the AI-generated voices align well with the visual content, offering a natural viewing experience.
- Personal Touch: Clone your voice to generate voiceovers even when you can’t physically record them. This ensures consistency across your TikTok content while giving you flexibility in production.
- Brand Consistency: For TikTokers who have made a brand out of their profile, maintaining voice consistency can be a crucial part of their brand image.
5. Speechify AI Video Generator
- Visual Magic: Convert textual content into engaging video snippets suitable for TikTok. If you have a blog or written content, this tool can visually bring it to life on TikTok.
- Quick Turnaround: Speed up video creation with AI assistance, allowing you to focus on the creative aspect.
6. Speechify Transcription
- Accessibility: By transcribing your TikTok videos, you make them accessible to a wider audience, including those who might be hearing-impaired.
- SEO: While TikTok primarily uses visual cues for its algorithm, having a text-based version of your content can be beneficial for promotions on other platforms or for integrating into larger content pieces.
Making Your Viral TikTok Content
The allure of how to go viral on TikTok has entranced everyone from influencers to business owners. The platform's algorithm works differently from other social media platforms, focusing heavily on user interaction and engagement. With the right content marketing approach, leveraging the platform's tools, and a sprinkle of persistence, achieving that viral video isn't as elusive as it seems. You can also use external tools to enhance your content.
In the bustling world of TikTok, where every second counts and content is consumed rapidly, tools like Speechify offer a competitive edge. From voiceovers that resonate with your message to dubbing that takes your content beyond borders, leveraging Speechify’s tools ensures that your TikTok videos are not only heard but leave an impact on your audience. Whether you're a newbie TikToker or a seasoned content creator, integrating Speechify into your toolkit can be the difference between an average video and a viral sensation.
Remember, while the follower count is a number, it's the community and genuine connections you forge that make the TikTok journey worthwhile. Whether you're a TikTok creator, a small business looking for conversions, or an influencer aiming for brand partnerships, the platform offers a plethora of opportunities, making it a pivotal tool in the video marketing realm. So, get creating, keep posting videos, and let TikTok send you into virality.
FAQs
Is 1 million views on TikTok viral?
Yes, achieving 1 million views is generally considered viral, showcasing a high engagement rate and significant reach.
Is 10,000 views on TikTok viral?
While it's a significant achievement, especially for new content creators, 10,000 views are usually not labeled as viral.
How many videos does it take to go viral on TikTok?
It varies. Some achieve virality on their first post, while others might take numerous posts.
Do you need good equipment to go viral on TikTok?
No, but high-quality videos do enhance user experience. Your messaging and content quality matter most.
How does popular music play a role in gaining viral TikTok status?
Music is central to TikTok. Leveraging trending sounds increases discoverability and the chance of landing on the FYP.
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Cliff Weitzman
Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.