The best TikTok video size guide for 2024

TikTok has taken the world by storm, becoming one of the most popular platforms for sharing short-form videos. As a content creator or marketer, it's essential...

TikTok has taken the world by storm, becoming one of the most popular platforms for sharing short-form videos. As a content creator or marketer, it's essential to optimize your TikTok videos to stand out in the sea of content. One crucial aspect of video optimization is understanding the ideal size for TikTok videos. In this ultimate guide, we'll explore everything you need to know about TikTok video sizes, orientations, durations, and file formats to create high-quality, engaging content that resonates with your audience.

What is a TikTok video?

So, you know those super fun and snappy videos you see all over TikTok? Well, that's what we call a TikTok video! They're these short, creative gems (Mov) that last around 15 to 60 seconds and are shared on the awesome social media platform, TikTok. What sets them apart from other videos is how they focus on being real, creative, and grabbing your attention in a flash. The TikTok app has this cool vertical orientation that fills up your phone screen with vertical videos, making it feel like you're right in the action. And oh, let's not forget about the cool music, sound effects, and filters they've got! These videos have the power to go viral in no time, thanks to the clever TikTok algorithm that shows you the stuff you love. It's just an all-around fantastic place for creators/influencers and viewers alike!

Understanding the ideal size for TikTok videos

The ideal TikTok video dimension ensures that your content looks visually appealing and fits perfectly on users' screens. As of 2023, the recommended aspect ratio for TikTok videos remains 9:16, which is a vertical orientation. This format maximizes the use of the available screen space on smartphones, the primary device used to consume TikTok content.

For optimal results, your videos should have a resolution of 1080 x 1920 pixels. This video format guarantees that your content appears crisp and clear on various devices, from the latest iPhone to older models. By sticking to the recommended size, your video content will avoid pixelation and distortion, enhancing the overall viewer experience.

Choosing the right video orientation: Portrait or landscape?

When creating TikTok videos, you may wonder whether to use a portrait or landscape orientation. While landscape videos are common for traditional platforms like YouTube, TikTok's vertical orientation has proven to be more engaging for its mobile-centric audience.

Portrait-oriented TikTok videos take up the entire screen, providing an immersive viewing experience. In contrast, landscape videos have black bars on the sides when viewed on a smartphone, potentially reducing their impact and engagement.

By embracing the vertical orientation, you ensure that your content seamlessly integrates with the platform, increasing the chances of users watching your videos till the end and interacting with your content.

Exploring the maximum duration for TikTok videos

TikTok initially limited videos to 15 seconds, but over time, the platform has expanded its maximum video duration. As of 2023, TikTok allows users to create content with a maximum video length of 3 minutes. However, this extended duration is available only to users who meet specific requirements, such as having a certain number of followers or a verified account.

For most users, the standard video length remains at 60 seconds. This limitation encourages content creators to be concise and creative in delivering their message within a short timeframe. Keeping your videos within the standard duration ensures that your content remains engaging and holds viewers' attention throughout.

The best file format for high-quality TikTok videos

Choosing the right file format is crucial to maintain the quality of your TikTok videos. As of 2023, TikTok supports various file formats, but the most recommended file type is MP4. This format strikes a balance between video quality and file size, ensuring that your videos load quickly and stream smoothly on users' devices.

When exporting your videos, use the H.264 video codec (bitrate) for optimal results. This codec efficiently compresses videos without compromising quality, making it the go-to choice for high-quality TikTok content.

Creating effective TikTok video ads

TikTok has become a hotspot for businesses and marketers to reach their target audience through video ads. To ensure the success of your TikTok video ads, it's essential to understand and adhere to the platform's video specifications.

Before creating your TikTok video ad descriptions, familiarize yourself with the advertising guidelines provided by TikTok. These guidelines cover various aspects, such as video resolution, aspect ratio, and content policies. Adhering to these guidelines ensures that your ads pass the platform's review process and reach your intended audience effectively.

Additionally, consider the context in which people consume online videos via the news feed. The platform is known for its entertaining and authentic content, so crafting standard ads that align with the overall tone of TikTok can increase their chances of resonating with users and driving better results.

Streamline your TikTok video editing and resizing process

Editing and resizing videos for TikTok and even Instagram reels can be a time-consuming task, but it doesn't have to be. Several online tools and applications are designed to streamline this process, allowing you to focus on creating compelling content without getting bogged down by technicalities.

Simplify video editing with one-click online tools

One-click online editing tools have emerged as a game-changer for content creators on TikTok. These tools offer an intuitive interface, enabling you to upload videos and automatically apply the required aspect ratio, resolution, and file format. This simplifies the editing process, eliminating the need for manual adjustments and ensuring that your videos meet TikTok's specifications effortlessly.

By using these online tools, you can save time as you no longer have to resize videos manually, maintain the quality of your content, and increase your productivity as a TikTok content creator or marketer.

Create natural-sounding voiceovers for your TikTok videos using Speechify

Voiceovers can enhance the impact of your TikTok videos, adding a personal touch or providing valuable information to your audience. With Speechify, an AI-powered text-to-speech tool available on PC, Apple/IOS, and Android, you can create natural-sounding voiceovers without the need for professional voice talent. Speechify offers a wide range of voices and accents (templates), giving you the flexibility to choose a voice that suits your content and brand. By integrating voiceovers into your videos, you can captivate your audience and deliver your message effectively. Try Speechify today, and take your TikTok videos to the next level!

FAQs

Are there any restrictions on video size?

TikTok imposes a maximum file size limit of 287.6 MB for videos uploaded directly to the platform. To ensure smooth playback and faster loading times, it's best to keep your video file size within this limit. If your video exceeds this size, consider compressing it using video editing software or online compression tools.

Can I use music in my TikTok videos?

TikTok offers an extensive library of music and sound effects that you can use in your videos. However, it's essential to respect copyright laws and avoid using copyrighted music without proper permissions. TikTok provides a "Commercial Music Policy" that outlines the rules for using music in your videos, particularly for promotional or commercial purposes.

How do I add subtitles to my TikTok videos?

Subtitles can be a valuable addition to your TikTok videos, making them more accessible to a broader audience. To add subtitles, you can use TikTok's built-in text overlay feature, or you can create subtitled versions of your videos using video editing software before uploading them to TikTok.