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YouTube to Instagram: A Comprehensive Guide for Repurposing Video Content

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Converting and sharing YouTube content on Instagram is a popular practice among content creators. Repurposing content not only increases exposure but also...

Converting and sharing YouTube content on Instagram is a popular practice among content creators. Repurposing content not only increases exposure but also saves time and effort. However, Instagram's requirements for video content, such as the aspect ratio and video length, mean that you cannot directly post a YouTube video to your Instagram account. Here's a detailed look at how to turn a YouTube video into an Instagram Reel, post, or story.

Turning a YouTube Video into an Instagram Reel

Instagram Reels, Instagram's answer to TikTok, allows users to create and share short video clips. To turn a YouTube video into a reel on Instagram:

  1. Download the YouTube video: You must first download the YouTube video to your device. There are numerous online services that enable you to copy the video URL and download the video content. Ensure the video format is compatible with your device (MP4 for iPhone and most Android phones).
  2. Edit and resize the video: Instagram Reels have specific video requirements - they must be vertical, with an aspect ratio of 9:16, and a video length of 15 to 30 seconds. Using a video editor on your mobile device or computer (Mac or Windows), you can cut and resize your YouTube video to meet these specifications. There are numerous video editing software and apps available, like Adobe Premiere Rush, InShot, and VivaVideo, that offer easy-to-use editing tools and templates to help you accomplish this.
  3. Upload the video to Instagram: Once the video is edited, upload it to Instagram Reels. From your Instagram app on your iPhone or Android phone, swipe right from your Instagram feed to open the camera roll. From there, you can upload the video file from your device. Remember to add relevant hashtags, stickers, and a catchy caption before posting.

Converting a YouTube Link for Instagram

If you want to share a YouTube video on your Instagram stories or in an Instagram post without downloading it, you can use a YouTube link:

  1. Obtain the YouTube link: On the YouTube app or in a web browser, find the video you want to share. Click on the share button located under the video. A pop-up will appear with the video link. Copy this link.
  2. Use a link service: Since Instagram doesn't allow hyperlinks in posts, and the "swipe up" feature in Instagram Stories is only available to accounts with over 10,000 followers or verified accounts, services like Linktree or Linkin.bio can be handy. They allow you to create a clickable link that you can put in your Instagram bio. You can then refer your followers to that link in your post or story.

Posting a YouTube Video to Instagram from a Computer

While Instagram is primarily a mobile platform, you can also post a YouTube video from your computer, either Mac or iOS:

  1. Download and edit the video: Similar to creating a reel, download the YouTube video, then resize and edit it to meet Instagram’s requirements using a video editor on your computer.
  2. Transfer the video to your mobile device: You can do this using cloud services like Google Drive or Dropbox, or by direct file transfer.
  3. Post the video on Instagram: Open the Instagram app, and upload the video from your camera roll to your Instagram feed, IGTV, or stories.

Finding a YouTube Video on Instagram

To find a specific YouTube video on Instagram, search for the content creator's Instagram account. They may have shared a link in their bio or posted a teaser of the video with a link in the caption. Remember, Instagram does not support direct video searching like YouTube.

Top 8 Video Editing Software and Apps for Instagram

  1. InShot: A powerful iPhone and Android video editor, offering a plethora of features including trimming, speed control, and video effects.
  2. Adobe Premiere Rush: A comprehensive video editing app available on iOS, Android, and desktop, allowing you to create high-quality video content.
  3. VivaVideo: An easy-to-use app that lets you edit and resize videos for different social media platforms, including Instagram and TikTok.
  4. FilmoraGo: A free video editor providing basic editing tools, as well as advanced features like video stabilisation and picture-in-picture.
  5. Canva: While primarily a design tool, Canva offers simple video editing and resizing features that can be quite handy for Instagram.
  6. Quik: Developed by GoPro, Quik is a free video editor that allows you to create beautiful videos with just a few taps.
  7. Magisto: An AI-driven video editor that can create polished Instagram videos in minutes.
  8. Clipomatic: This iOS app adds subtitles to your videos, a feature that's becoming increasingly important in silent auto-play videos on Instagram.

Converting a YouTube video for Instagram involves downloading the YouTube content, editing the video to meet Instagram’s requirements, and then posting it to your desired Instagram format. With the right tools and a bit of practice, you can start sharing YouTube content to your Instagram feed, stories, or reels with ease.

Cliff Weitzman

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.